Dusk has joined forces with Allen’s to launch a range of candy-inspired bath bombs, candles, fragrance oils and room sprays.
This unique range, which includes the Frogs Alive Candle, Sherbies Bath Bomb and Party Mix Tea Lights, has the same scent as the Allen’s sweets that Australians know and love.
Other aromas include peaches and cream, pineapples and cheekies.
Customers will be able to get their hands on the new range in Dusk stores from Wednesday 3 July, with additional products to follow in early August and late September.
The partnership will undoubtedly surprise thousands of Allen and Dusk fans.
Prices range from $12.99 for bath bombs to $54.99 for a 350g candle.
Melanie Chen, Nestlé’s confectionery marketing director, said: ‘When you open a bag of Allen’s, that deliciously familiar smell can instantly boost your mood.
‘We are delighted to partner with candle and gift experts Dusk to recreate our signature caramel fragrance in this iconic range.
Allen’s lollies and Dusk have joined forces to launch a range of candles, scented oils, room sprays and bath bombs (Frogs Alive candle pictured)
Prices range from $12.99 for bath bombs to $54.99 for a 350g candle. Customers can purchase the new range in Dusk stores from Wednesday 3 July, with more products to be released in early August and late September.
“It’s the perfect accompaniment to enjoying your favorite Allen’s candy or just enjoying the delicious aroma in your home,” said Ms. Chen.
Jeremy Taylor, Marketing Director at Dusk, added: ‘We are so excited to partner with Allen’s on this sweet-smelling collaboration.
‘Our Dusk x Allen’s products have been crafted by our fragrance experts to smell just like the real thing – they’re incredibly inedible.’
This is not the first time an iconic Australian candy has been transformed into another product.
In 2020, Oak, best known for its dairy products, launched Allen’s Pineapples, Allen’s Fantales and Oak-flavored Nestle Peppermint Crisp.
At the time, fans were excited to get their hands on this unique gift, although opinions were later divided.
