Alison Hammond has continued to show off her incredible weight loss after previously gaining a stone while filming last year’s The Great British Bake Off.
The TV personality, 49, looked nothing short of sensational while presenting This Morning during the half-term with Dermot O’Leary, 50.
As well as donning figure-flattering jeans, Alison has also shown off her curves in a series of chic dresses.
Amid her body transformation, the broadcaster opted to sell her old size 26 clothes earlier this year to a charity in memory of her late mother, who died of liver cancer in 2020.
Alison, who replaced Matt Lucas as Bake Off co-host in 2023, explained that she now has a strict rule about cake tasting after previously gaining weight during filming.
Alison Hammond, 49, has continued to show off her incredible weight loss after gaining a stone while filming last year’s The Great British Bake Off (L, pictured earlier this month, R in September 2023).
Alison pictured on The Great British Bake Off in 2023
Ahead of the new series, the TV presenter initially said she had only agreed to join the show “for the cake”, but has now realized she has to put the brakes on the treats.
Alison has decided to set a self-imposed limit to only try the winners’ creations and those cakes that receive Paul Hollywood’s famous handshakes.
Alison told the Menu off podcast: ‘I’ve just started filming Bake Off. I have never seen the store so cold. It was very cold, absolutely freezing. I had my thermals under my dress.
But I love that cake show. People don’t realize that I’m literally there for the cake. After each bake you can taste each bake and last year I put in a stone.
‘It took me a year to get that stone off.
‘So now I just like if I get a handshake or the winner of a section. But anything else I’m sorry, I’m not going there.
‘As soon as it goes into my mouth, I swallow it, I love it.
“He may not shake hands at a show; he only does it once in a while, but if he does, I’ll definitely try that pie.”
As well as donning figure-flattering jeans, Alison has also shown off her curves in a series of chic dresses.
Amid her body transformation, the broadcaster opted to sell her old size 26 clothes earlier this year to a charity in memory of her late mother, who died of liver cancer in 2020 (in the photo from April).
Alison in the photo 2021
“If there are no handshakes, I won’t eat any cake.”
While shedding her old clothes, Alison shared a photo of herself on Instagram wearing a glamorous lime-colored jacket with feather trim and an elegant black silk dress.
The caption read: “Alison Hammond has emptied her wardrobe.” 100% of the proceeds will go to the British Liver Trust!’
To commemorate her beloved late mother who passed away from liver cancer, Alison has teamed up with renowned vintage and used clothing website, Reliked.
Alison has set a self-imposed limit of only tasting the winners’ creations and those cakes that receive Paul Hollywood’s famous handshakes (Paul giving a handshake).
The presenter listed a wide range of items from size XXXL to XL, from sporting goods to elegant velvet pumps.
Prices for the issues range from £3 to £230, which is the most expensive item currently listed.
Demonstrating her mixed taste in fashion, she sold glamorous pieces such as a long animal print faux fur coat from Asos for £48, which originally cost £48.
Another stunning item from her gift wardrobe was a bright purple Monsoon collar jumper worth £24, and much more.