Australia's favorite supermarket unveiled: Aldi takes the gong for the seventh time in nine years – and NEVER promises to introduce collectables like its competitors
- Aldi has ranked the highest customer satisfaction in Canstar Blue awards
- Customers discovered that the German supermarket had better food quality and specials
- It said collectibles and loyalty cards added unnecessary complexity and costs
The German supermarket giant Aldi has included the seventh Canstar Blue rating for customer satisfaction in nine years.
Aldi equaled or surpassed all major supermarkets in terms of food quality and value for money.
The only area where the supermarket failed was customer service at three of the five starts, but Coles and Woolworths did not perform better.
The German supermarket giant Aldi has taken home the seventh Canstar Blue customer satisfaction rating in nine years
The emerging dominant force in the Australian market also said it would not follow the collectors' items and loyalty programs of its rivals – considering them unnecessary.
& # 39; We are very focused on everything that adds costs and complexity that could jeopardize our business model and prices & # 39 ;, said Adrian Christie, customer service and communications director at Aldi. The age.
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& # 39; If we look at managing large amounts of data and manipulating that data to sell to our customers, those are costs, & # 39; he said.
The attitude is a stark constant for Coles and Woolworths who have increasingly stepped up their campaigns on their Little Shop 2 and The Ooshies collectibles that have brought Australians into a spin.
Aldi has repeatedly strayed from his rivals' path and refused to introduce self-service checks, home delivery and no music in the store.
The Special Buys have also been a hugely popular addition to Aldi's appeal, with existing and new shoppers constantly attracted by the often bizarre items that are for sale.
Aldi said it would not follow the collectables, such as the Coles Little Shop, offered by its rival who calls them superfluous
& # 39; There are some questions that we ask internally, and one is & # 39; how many camping and snow items does Australia need? & # 39 ;, And our expectations are exceeded every year, & # 39; said Mr. Christie.
The Canstar survey showed that value for money was the highest on Australia's wish list, with the freshness of fruit, vegetables and meat in second place.
Product variety and the quality of private label products did not score so high.
The German supermarket giant had chosen not to adopt & # 39; s loyalty program and did not separate itself from its rivals
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