Nothing screams Christmas more than mocking the chocolates in the jars of Roses, Celebrations and Quality Street, but will you be treating yourself to a ‘Chreaster Egg’ this festive season?
Aldi has finally revealed its long-awaited Christmas range – but one gift in particular has caused a stir among shoppers, with some calling it “damn”.
Available for £1.99, the supermarket is selling hollow chocolate eggs in festive packaging, a product they call ‘Chreaster Eggs’.
After attracting attention in Aldi’s aisles, some shoppers were quick to promote the new eggs online, with one X user commenting: “I’ll take them all thanks!”, while another chimed in and said: “I love them “Aldi.” Just when you think they can’t do better. This is so damned I actually love it.’
But others are not so impressed. A traditionalist responded: ‘Eggs! Just not, Aldi. We all know that Christmas chocolate is spherical, triangular, circular or hexagonal in shape!’
Available for £1.99, the German supermarket is selling hollow chocolate eggs in festive packaging, a product they call ‘Chreaster Eggs’. The product is available as Garry the Gingerbread Man (left) and Parker the Penguin (right).
Not impressed either, someone said: “I saw them in my Aldi on Saturday and was very confused.”
The controversial Christmas product is available in red foil for Garry the Gingerbread Man and blue foil for Parker the Penguin, with Aldi suggesting they make the “perfect stocking filler”.
This year the budget supermarket was awarded Good Housekeeping’s annual Christmas Taste Test award, beating rival supermarkets such as Waitrose, Tesco, M&S, Lidl and more in multiple categories.
But his victory has not been without controversy.
Eggs are often seen as a symbol of rebirth and life, a meaning that was adopted in the celebration of Easter and the resurrection of Jesus Christ.
Some shoppers have criticized Aldi’s creation of ‘Chreaster’ with the saying: ‘You can also shorten the Christmas story and “remove the stone” immediately with a Chreaster egg, there’s no point in dragging it all out.’
Aldi cheekily responded: “We could turn the whole year into one big festive event.”
After attracting attention in Aldi’s aisles, some shoppers were quick to promote the new eggs online, while others were left unimpressed by the festive treat.
One shopper asked how far Aldi would go with its holiday merger, joking: “Where are the Chreasterween eggs?”
Taking this advice into account, Aldi responded that their “final destination” is “Easumalloweemas eggs”.
Julie Ashfield, managing director of purchasing at Aldi UK, argued that the ‘Chreaster Egg’ trend has “taken off” due to its holiday combination.
She said: ‘At Aldi we are always looking for fun and creative ways to improve our Christmas range.
‘The “Chreaster egg” trend has really taken off because it combines the most popular Easter gift, the Easter egg, with the beloved holiday season.
“Whether it’s a stocking stuffer or a conversation starter, we hope shoppers love our charming Dairyfine Hollow character eggs.”