Aldi named Supermarket of the Year in Roy Morgan 2020 Customer Satisfaction Awards


The BEST supermarket in Australia: Aldi outdoes rivals Coles and Woolworths to be crowned ‘supermarket of the year’ after votes from thousands of shoppers

  • Aldi named Australian supermarket of the year 2020 year
  • The retailer took the title at Roy Morgan’s Customer Satisfaction Awards
  • Market research firm surveyed 50,000 shoppers about their experience
  • German Aldi defeated Australian favorites such as Coles and Woolworths
  • Aldi Mobile was also voted the country’s favorite phone service provider

Aldi has been named ‘Supermarket of the Year’ in Australia, beating homegrown rivals such as Coles and Woolworths.

The German retailer took first place in Melbourne market research firm Roy Morgan’s 2020 Customer Satisfaction Awards, which are based on an annual survey of 50,000 independent Australian consumers.

Shoppers were asked to rate supermarkets based on their overall satisfaction with service, offers and value for money throughout the year.

And it’s not just in-store that Aldi customers enjoy their experience.

Aldi has been crowned ‘supermarket of the year’ in Australia by market research firm Roy Morgan, beating homegrown favorites such as Coles and Woolworths (stock image)

How Roy Morgan scores his Customer Satisfaction Awards

Melbourne market research firm Roy Morgan asks customers to rate a product or service on a scale of: ‘very satisfied’, ‘fairly satisfied’, ‘neither satisfied nor dissatisfied’, ‘fairly dissatisfied’, ‘very dissatisfied’ ‘ or ‘completely satisfied’ , ‘somewhat satisfied’, ‘neither satisfied nor dissatisfied’, ‘not very satisfied’ and ‘not at all satisfied’.

Analysts then combine the answers “fairly satisfied” and “very satisfied” and calculate this as a percentage of the total number of customers surveyed. For each category, only customers of that product or service are included.

Source: Roy Morgan

The discount retailer’s phone network, Aldi Mobile, also won the Mobile Phone Service Provider of the Year title, boosting global brand names such as Vodafone and Optus.

Simon Padovani-Ginies, group director of Aldi Australia, said the supermarket is honored to be so highly regarded by its customers.

“We continuously strive to provide the highest quality products at the lowest possible prices, and it is clear that this commitment resonates with customers year after year,” said Mr. Padovani-Ginies.

He said the Aldi Australia team takes pride in meeting shoppers’ expectations by delivering exceptional value across all products.

Aldi has taken a major win in what is the world’s largest ongoing single source survey.

The Roy Morgan annual award spans 40 categories across multiple industries and is awarded to organizations with the highest number of monthly customer satisfaction ratings in the past 12 months.

Aldi previously won Roy Morgan’s Customer Satisfaction Awards for ‘Supermarket of the Year’ in 2016, 2014 and 2012, for ‘Mobile Phone Service Provider of the Year’ in 2019 and 2015, and for ‘Liquor Store of the Year’ in 2017.