- Beauty enthusiasts can request to get Lacura products before they are released
- Successful Beauty Club members will test, test and review upcoming items.
- The summer 2024 range should arrive in Aldi supermarkets on June 23
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Aldi is opening the doors to its exclusive Beauty Club for the second year in a row, allowing 20 lucky customers to score free cosmetic products before they even hit the shelves.
The supermarket is recruiting makeup enthusiasts to try, test and review the new Lacura beauty products and their feedback will be incorporated into the next release.
Successful beauty fans will make up Aldi’s final panel of members for 2024, receiving 13 products from its new summer range which is set to hit supermarkets on June 23.
Gifts include a selection of makeup essentials, haircare essentials and Specialbuys fake tans.
Panelists will be asked to review color, smell, look and feel for three weeks, before being asked to share at least one post via TikTok and Instagram using the hashtag #AldiBeautyClub.
Aldi customers and beauty enthusiasts have the opportunity to try 13 new Lacura products before their release as members of the supermarket’s Beauty Club.
All hopeful beauty fanatics should send an email to the brand explaining why they think they should be cast in the role, as well as what their favorite Lacura product is and why.
Julie Ashfield, managing director of Aldi UK, said: “Our health and beauty brand, Lacura, is hugely popular with shoppers, but it’s important that we continue to excite our loyal fans with an innovative offer.
“This is why we worship Beauty Club. Buyer feedback helps us ensure that we provide our customers with quality, fashionable products at affordable prices.
- First and last name
- Proof of age
- The name of their social media handles (TikTok and Instagram) and the number of followers on each account
- 150 words explaining why they think they should be selected as a member of the Aldi Beauty Club
- What is their favorite Lacura product and why
To apply for Aldi’s Beauty Club and stand a chance of receiving the exclusive products, shoppers must email Aldibeautyclub@clarioncomms.co.uk with the following details:
Registrations are open until Friday 3 May and full terms and conditions can be found on the Aldi Beauty Club page at aldi.co.uk/beautyclub.
It comes after an Australian influencer was slammed for being dismissive of free supermarket beauty products.
Lauren ‘Loz’ Curtis, 30, shared a video on Instagram showing her opening a Kmart PR package which was given to her for free.
However, Loz couldn’t hide her disappointment when she discovered the box contained budget-friendly beauty products rather than the holiday gifts she was expecting.
“I thought it was going to be Christmas stuff, it’s not what I expected. What are these brands, are they all Kmart brands? Ugh,” an upset Loz said to the camera.
‘What the hell? I don’t want to sound ungrateful, but if I had known these were going to be gifts, I would have declined because I’m not going to use any of this.
Lauren’s perceived ingratitude didn’t sit well with her followers, who slammed her in the now-deleted post.