The long-running rivalry between British supermarkets M&S and Aldi has been reignited after M&S advertised garden furniture online, with a bottle of Aldi wine on the table.
Hilariously, Aldi’s PR team discovered the mistake and decided to let the world know that “Marks & Spencer drinks Aldi wine” by sharing the image on social media.
Writing on X (formerly Twitter), the budget supermarket tagged its rival in a tongue-in-cheek tweet, pointing out its mistake.
The tweet quickly racked up more than 160,000 views in just a few hours, racking up thousands of likes and shares from those who found the exchange amusing.
It comes after M&S sued Aldi in 2021 for copying its Colin the Caterpillar cake with its ‘Cuthbert’ product and the matter was eventually resolved in a confidential settlement between the two retailers.
The garden furniture in question is the Roma four-seater garden table and chairs set, which sells for £669 on the M&S website.
Writing on X (formerly Twitter), the budget supermarket tagged its high-end rival in a tongue-in-cheek tweet, pointing out its mistake.
But front and centre, in the middle of the wooden table, is a bottle of Aldi’s specially selected Côtes De Provence Blanc, 75cl.
The garden furniture in question is the Roma four-seater garden table and chairs set, which sells for £669 on the M&S website.
But front and centre, in the middle of the wooden table, is a bottle of Aldi’s specially selected Côtes De Provence Blanc, 75cl.
“This has won the debate on the internet today,” joked one social media user, to which Aldi UK responded: “We’re so flattered, it’s truly an honor to be part of this journey.”
Others joked: ‘Nice wine, so no surprise’ and ‘Damn! This made my day’.
“How do you think we feel?” Aldi responded, along with a laughing emoji and the hashtag #GoAllAldi.
The budget supermarket also wrote: “It’s a great wine, but the shock was real, if flattering.” I always knew we were secretly best friends.
‘Oh, amazing’, ‘This is hilarious!’ and ‘Brilliant, well seen’ added other X users in the responses.
One Aldi fan joked: “Maybe Marks and Spencer can bring cake to the party?” with a second added: “This is moments before they brought out a Cuthbert.”
Another wrote: ‘Marks and Spencer had to buy cheaper wine to pay more than expected for a table and chairs!
The tweet quickly racked up more than 160,000 views in just a few hours, racking up thousands of likes and shares from those who found the exchange amusing.
‘Aldi wine is fantastic. They should have bought the table and chairs in the center aisle too!’
Another asked: ‘Has anyone seen his response yet? “I can’t wait for this debate.”
It comes after M&S took Aldi to court in 2021 over what became a long-running legal dispute in which the former accused the discounter of copying its Colin the Caterpillar cake with its ‘Cuthbert’ product. .
An undisclosed deal eventually reached by the two shopkeepers did not stop Aldi from launching an advert announcing it was “like M&S, only cheaper”, and showing rival caterpillar cakes Cuthbert and Colin fighting at a party.
Aldi hilariously joked that Cuthbert was now “free” after the row and announced his return on billboards on a van parked outside M&S branches.
And M&S isn’t the only supermarket Aldi has mocked: last year the German supermarket hit back after customers took to X (formerly Twitter) to complain about the price of coffee at the Co-Op in Harborne, Birmingham.
It comes after M&S took Aldi to court in 2021 over what became a long-running legal dispute in which the former accused the discounter of copying its Colin the Caterpillar cake with its ‘Cuthbert’ product. .
An image shared online showed a shelf displaying a small and large jar of Kenco instant coffee priced at £5.50 and £10.50 respectively, and a large jar of Nescafé instant coffee priced at £9.35 .
To make things even stranger, the cafes were locked in GPS tracking boxes on the shelves.
The cases came with a warning warning shoppers that they will need to pick up at the checkout before leaving the store, and shoplifters will be prosecuted.
Aldi decided to make a lighthearted comment and tweeted a photo of its own coffee, writing: “If only there was a MUCH cheaper alternative…”
They added some sneaky emoji eyes for good measure.
Aldi hilariously trolled another supermarket after customers complained about coffee prices
McVitie’s milk chocolate digestive biscuits were on sale for a whopping £5.39 in one store
However, the budget supermarket chain, known for its tongue-in-cheek social media team, simply responded with “Belmont Chocolate Digestives: 69p”.
Previously, Aldi gently mocked McVitie’s after its milk chocolate digestifs went on sale for a whopping £5.39 in another store.
Shoppers criticize the cost, with some joking that “next month it will cost ten dollars.”
However, the budget supermarket chain, known for its tongue-in-cheek social media team, simply responded with “Belmont Chocolate Digestives: 69p”.
After this, in response to Elon Musk changing Twitter’s name to
Taking their photo, the Aldi UK team shared an image of a “new” logo, writing: “Now launching….AldX, (it’s the same as Aldi, we just fancied a change).”
Social media followers loved the prank and were quick to praise the team for their lighthearted humor.
One person wrote: ‘I have to admit this social media team is a lot of fun. It is definitely one of the best corporate accounts. I still remember the tweet about Eurovision scoring being as complicated as Tesco Clubcard prices from a few years ago.
‘You guys are so funny!’ added another user.
In response to Elon Musk changing Twitter’s name to
In November 2023, the supermarket sparked even more hilarity online after writing an ‘open letter’ to the Great British Bake Off threatening to sue them after the show’s quarter-finalists were asked to make a caterpillar cake.
In November 2023, the supermarket sparked even more hilarity online after writing an “open letter” to the Great British Bake Off threatening to sue them after the show’s quarter-finalists were asked to make a caterpillar cake.
Aldi jokingly claimed the Channel 4 show breached copyright by asking bakers to make the cake, which resembles its Cuthbert the Caterpillar cake.
A Facebook post shared by the supermarket claimed the show had “violated Cuthbert’s rights” and asked them to “cease and desist” any illegal references to the cake.
The open letter generated tens of thousands of likes and thousands of comments, some of which described the post as “hilarious.”
Earlier this month, shoppers were in an uproar after a taste test determined the Co-op’s budget Charlie pie was better than Colin the Caterpillar.
But MailOnline readers take issue with hundreds of people supporting the original version in our exclusive poll.
More than 1,110 of you voted in the first seven hours of the poll and Colin easily claimed first place with 786 votes (66 per cent).
Aldi’s Cuthbert the Caterpillar came second with 170 votes (14 per cent) and Co-Op’s Charlie was third with 99 votes (eight per cent).
Waitrose’s Cecil the Caterpillar got 30 votes (three per cent), while Tesco’s Slinky the Caterpillar and Sainsbury’s Wiggles the Caterpillar tied with 29 votes (two per cent).
An M&S spokesperson said: “Sometimes you regret asking guests BYOB – this is fine as an accessory, but if you’d rather enjoy a bottle of high-quality, award-winning rosé with your new garden furniture, we recommend our Collection Côtes ‘de Provence Sainte-Victoire rosé, superbly fruity and aromatic – an absolute must for lovers of rosé drinks in the sun!’
Aldi has been contacted for comment.