The relationship between Marcus Rashford and the sports agency Roc Nation takes the profile of the Manchester United striker to another level.
Rashford was depicted with Owner and chairman of Roc Nation Shawn ‘Jay-Z’ Carter at the Super Bowl in Miami as a guest of sponsors Nike in February, and he signed with the agency two months later.
It means Roc Nation will handle things off the field from Rashford while his family continues to oversee his playing career.
Marcus Rashford’s deal with Roc Nation could take the striker’s profile to another level
Rashford is with the American rap star and entrepreneur Shawn ‘Jay-Z’ Carter, founder of Roc Nation
His brothers Dwaine Maynard and Dane Rashford will have full control over the 22-year-old’s football affairs after carefully guiding his career over the past four and a half years and negotiating a new contract 12 months ago.
Roc Nation played a supporting role in Rashford’s campaign to feed underprivileged children during the closure and over the summer holidays, turning Prime Minister Boris Johnson and the government around.
The agency was founded in 2013 by Jay-Z and opened offices in the UK in December. The company’s customers include Rashford’s teammate Eric Bailly and his former striker Romelu Lukaku, as well as Manchester City star Kevin De Bruyne.
While the American rap star and entrepreneurial involvement give the operation a showbiz glamor, Roc Nation promotes itself as a company with a social conscience and philanthropy at its core.
Romelu Lukaku, now at Inter Milan, was the first Premier League footballer to join Roc Nation
That was evident during Rashford’s crusade to feed vulnerable youth during the shutdown and again last month, when the company posted full-page ads in some major U.S. newspapers to pay tribute to George Floyd.
Roc Nation has established itself as a major player in the US sports market prior to launch and has recently signed a partnership agreement with SECA based in Shanghai and Beijing to expand into China.
Here, Sportsmail takes a look at ‘Team Rashford’, now bolstered by the deal with Roc Nation, and the key figures supporting his career.
DWAINE MAYNARD & DANE RASHFORD
The Rashford brothers are and will continue to be the leading lights in his playing career. Dwaine and Dane formed their own company DNMaysportsmgt after Marcus came on the scene with four goals against FC Midtjylland and Arsenal in February 2016.
They’ve seen his career blossom from playing junior football with Fletcher Moss Rovers to joining United’s academy program at age 11 and then making his 18-year-old debut under Louis van Gaal.
Rashford also has two sisters – Chantelle and Claire – but it’s his brothers who have played a hands-on role in his progress at United. DNMAYsportsmgt played an important role in the extension of his contract a year ago.
Brothers Dwaine Maynard (left) and Dane Rashford (right) accompany Marcus’s playing career
Their agency, DNMAYsportsmgt, played an important role in Marcus’ contract renewal a year ago
The influence of Rashford’s mother in life has become apparent in his recent campaign to provide free meals to vulnerable children.
The 22-year-old has spoken passionately about her efforts as a single mother to provide for a family of five growing up in Withington, Fallowfield and Wythenshawe.
Melanie worked tirelessly to provide a better life for her children, notably urging Marcus to be admitted to United’s youth program a year earlier so that he would have access to better housing, education and nutrition.
She is credited with keeping Rashford on the ground when his youth could have taken him in a different direction, and she still has a strong influence on his life.
Rashford initially paid the mortgage on the house in Wythenshawe (which they still own to this day) before moving his mother into a six-bedroom luxury property.
Rashford’s mother Melanie kept him on the ground and fought for his career in infancy
Rashford has spoken of her efforts as a single mother to care for her five children
Hogarth is Rashford’s personal publicist who has worked with the player and his family for the past year.
She had a close working relationship with Rashford and his family before joining Roc Nation in January as director of brand strategy and business communications, and the UK international signed for the company three months later.
Hogarth supported the recent campaign to extend free meal vouchers for school during the school holidays and the open letter to MPs who eventually forced Prime Minister Boris Johnson and the Department of Education to change their mind on the matter, and a new £ 120 million fund to be set up for vulnerable families.
Yormark is the president of Roc Nation Sports International and co-CEO of Roc Nation Unified, who joined the company in 2014. He was previously president and CEO of NHL club Florida Panthers.
Yorkmark has powered the Roc Nation brand in Europe and opened the first physical office space in London in December 2019 Sports email in January: ‘I spent a lot of time here to inform myself about the inner workings of football and to pitch the agency’s vision about our extensive network of club owners, chairmen and sports directors.
“I wanted to better understand how players in Europe were represented and perhaps not represented. I saw an opportunity to do something special in a soccer room. It’s about helping an athlete achieve their goals both on and off the field. We sign players for a 360 degree partnership, which includes transfers, start-up deals, strategic brand building, media, PR, marketing, digital and commercial partnerships – alignment in all of these areas is key!
“The motivating factor is not a money grab for us. It’s about how we meaningfully work with athletes so they can maximize their careers on and off the field, look back on the career and think, “I took advantage of every moment, nurtured my success and now I’m ready next chapter I left my legacy without ever sacrificing my football “. ‘
Michael Yormark, President of Roc Nation Sports International, Co-CEO of Roc Nation Unified
Yormark with Bayern Munich defender Jerome Boateng after signing with Roc Nation
Diaz is general manager of philanthropy at Roc Nation and as such has played a supporting role in Rashford’s efforts to give back to the community in which he grew up. It is noteworthy that half of Roc Nations 450 global workers are women and half are of minority backgrounds.
“When a new recruit arrives at Roc Nation, members of our philanthropy department are present at the meeting. The recruits actually appreciate the fact that we exist, “says Diaz.
“The big theme across the board for our athletes and their charitable foundations and their charitable passions is to give back to communities in need, and then they approach it differently.
“Some may focus on education, whether it be early childhood education or scholarships; some may really focus their efforts on building safe places to play because it was so important to their childhood. ‘
Dania Diaz played a supporting role in Rashford’s recent efforts to give back to the community