Twitch tries to bring more top talent to its platform after superstar streamer Tyler "Ninja" Blevins left to participate in competing streaming service Mixer, and it starts with Fortnite player Nicholas "Nick Eh 30" Amyoony.
Amyoony has announced that he will leave YouTube from September 1 and stream his live Fortnite competitions exclusively on Twitch. Although the deal still allows him to upload compilation edits of his gameplay to YouTube (a move that many streamers do to increase their audience across platforms and potentially generate more revenue), most of his focus will be on Twitch. Amyoony said he decided to jump to take advantage of Twitch's low latency (meaning he can talk to viewers without worrying about too much delay) and participate in exclusive Twitch tournaments such as Twitch Rivals. The financial details of the deal were not disclosed.
Twitch is also trying to transfer some of Amyoony's 4.2 million subscribers – those who currently support the streamer on YouTube through channel memberships – to its new platform. The company offers free loyalty badges to fans on YouTube who have already paid for a channel membership when they switch to Twitch. Both memberships cost $ 4.99 per month.
It is clear that Twitch is trying to build its selection of popular streamers with dedicated, built-in fan bases. The company wants to compete with YouTube and Mixer for eyeballs. Although Twitch has the advantage of being the most famous home for live streaming games, the other two platforms are running. Just as companies like Netflix, WarnerMedia, NBCUniversal, Disney and Amazon compete with each other to find Hollywood's greatest talent as they prepare for the streaming wars, Twitch wants to do the same with the most sought after players of gaming.
Blevin's losses to Mixer were seen by many people in the industry as a blow to Twitch. Blevins has secured more than 2 million followers since joining Mixer less than a month ago, showing that his audience will follow him everywhere. Twitch probably hopes that the millions of Amyoony subscribers will do the same.