Adopt the ‘Tomato Girl’ look – The latest TikTok summer trend made by Kate Moss, Jennifer Lopez and Emily Ratajkowski
Are you looking for a way to enrich your summer wardrobe? Can I direct you to the latest look sweeping the style scene: tomato girl.
With over 3.7 million views on TikTok, the ‘tomato girl’ style is shaping up to be one of the hottest trends of the season. And it’s not just young social media fashionistas wearing it; celebrities such as Jennifer Lopez, Kate Moss and model Emily Ratajkowski are also turning to the tomato.
So what is Earth? As the name suggests, the tomato girl aesthetic involves wearing lots of hot red – however, that’s just the beginning.
Inspired by the Mediterranean, this look embodies the Dolce Vita in sunny colors, romantic ruffles, vintage prints and lightweight fabrics.
Think Gwyneth Paltrow’s Marge in The Talented Mr Ripley meets Jennifer Coolidge from The White Lotus.
Go full vamp in a tomato red dress at actress Vanessa Kirby’s Mission Impossible, finishing the look with retro cat eye hues (pictured)
Puff sleeves, linen dresses, basket bags, espadrilles – if you can imagine wearing it on the back of a Vespa zipping along the Amalfi Coast, you’re on the right track. Escape dressing at its finest, the emergence of the Tomato Girl couldn’t be timed better.
With the great British summer currently fading, what better way to evoke the vibes of the sun than throwing on something bright and playful? I’m going to adopt the trend to brighten up my next Caravan trip to Cornwall.
Hopefully the village store sells Aperol. If you’re hitting the road this summer, consider Tomato Girl the ultimate vacation wardrobe.
Colorful cotton dresses can be worn with a basket to shop at the market, then dressed in gold jewelry for happy hour.
A linen shirt makes a chic cover up around the pool and can be teamed with shorts when sightseeing. Take inspiration from actress Sydney Sweeney, star of Euphoria and The Handmaid’s Tale, and add a silk scarf and oversized sunglasses.
For those with summer weddings on their agenda, do like the Marchioness of Bath, Emma Weymouth, and opt for a bright floral print dress (hers was Dolce and Gabbana; try Reformation for something cheaper).
Or go vampiric in actress Vanessa Kirby’s Mission Impossible-esque tomato red dress, completing the look with retro cat-eye hues.
Just looking to dip a toe into the trend? Try Cosmetic à la Carte Lipstick in Pachino Red. Named after tomatoes, the long-lasting formula can withstand puffs of spaghetti pomodoro – what’s more tomato girl?


It’s not just young social media fashionistas wearing it; celebrities such as Jennifer Lopez, Kate Moss and model Emily Ratajkowski (pictured left) are also turning to tomatoes. Pictured right is Lady Amelia Windsor

For those with summer weddings in the diary, do like the Marchioness of Bath, Emma Weymouth (pictured), and opt for a vibrant floral print dress (hers was Dolce and Gabbana; try Reformation for something less Dear)


Jennifer Lopez in July, pictured left and right, Kate Moss pictured in an eye-catching red dress