At the kick-key keynote for Adobe Max, the company's huge annual creativity conference, 15,000 designers and creatives welcomed while Photoshop was unveiled on stage on the iPad. The long-awaited app had been plagued since last year's conference, and the air at the Los Angeles Convention Center was filled with excitement when visitors finally tried to try it out between workshop sessions and panels organized by inspiring speakers. But online was a different story, because negative reviews came in twitter and YouTube, early reports confirm that the app lacked important functions and felt incomplete.
On YouTube, the first search results for Photoshop on iPad fill video & # 39; s with the app "disappointing& # 39; And & # 39;bad for colorists. "You immediately get to the point, with the title:"RANT: Photoshop for iPAD SUCKS" Sentiment is the same on Twitter, with artists wondering why the app lacks features that competitors like reproduce and the Affinity suite already offer on the iPad, and for a one-time fee, no less.
The outrage seems to stem from the fact that users felt misled by Adobe & # 39; s marketing of the app as & # 39; real Photoshop & # 39 ;, a term that, according to many, meant that the app would reflect the desktop experience. For Adobe, Photoshop for iPad is "real": it uses the same codebase as the desktop app and files are synchronized between the two so that users can continue to work on different devices. But Photoshop for iPad is far from "full Photoshop", which means that every tool and function is brought to the iPad. For now, only the basics are here.
It is a mistake that Adobe's most important product officer, Scott Belsky, has acknowledged in recent weeks and said the company did not do enough in its messages to emphasize that Photoshop for iPad would not be the complete thing, especially on the first day. A day after the release of the app, Belsky tweeted about the bad reviews, sharing a screenshot of Photoshop's 2.3-star rating in the App Store (accompanied by a sad-looking Memoji) and mentioned the answers & # 39; painful & # 39 ;.
if you try to make everyone happy with v1, you will never send or make anyone happy. such performance requires customer feedback to really exceed expectations. you have to send and get fellow passionate travelers on board.
– Scott Belsky (@scottbelsky) November 7, 2019
Belsky said that version one of Photoshop on iPad was a minimally viable product, a first version with the most basic set of functions. He emphasized that Adobe & # 39; s focus was on Cloud PSD support to enable users to work on the same file on the iPad and the desktop, as well as reconsidering workflows and UI. Adobe also first gave priority to compositing workflows, but with that the first version of Photoshop from other users, mainly digital artists, expired. In a response to a Twitter user Complaining about the app's lack of support for illustration workflows, Belsky sent them Adobe Fresco instead.
The shortcomings of the app are also all the more obvious because of the increased competition that emerges during its long development. In the past year, Procreate – a digital illustration app of $ 10 – has added animation features (absent in Photoshop for iPad) and text tools and then announced that the next update would bring PSD brush compatibility. Meanwhile, serif has quickly established itself as a budget alternative to Photoshop and Illustrator with the Affinity Photo and Designer apps, both costing $ 20. "It is clear that Adobe has the vast majority of the creative professional market, so it can only be good for us to promote such workflows and confirm what we have done with Affinity," Ashley Hewson, Director at Serif, said Photoshop on iPad was announced at the time.
Jenny Lyell, product manager at Photoshop, told it The edge that the development of some functions took longer, which explains the difficulties of working with the desktop and the shared codebase of the iPad. "In the end, we don't want you to make something (on the iPad) and it will be executed differently. That's one of our architectural principles," Lyell said. Tools such as liquify, a plug-in on the desktop, for example, are a challenge to bring to the iPad, which does not support plug-ins.
Early users will have more to look forward to in the coming weeks, as Adobe plans to update Photoshop for iPad at a much more aggressive pace. "We look at at least monthly updates," says Lyell. In the Adobe blog announcement of the app, Photoshop manager Pam Clark constantly emphasizes that "this is just the beginning," and encourages users to do this provide feedback which functions they would like to see.
On stage at Adobe Max, Photoshop engineer Emily Bogue showed a beta version of the app, with an AI-powered Object Select Tool that would be included in a future update. It was this part of the demonstration that triggered the majority of the panting from the audience, while quickly masking awkward parts like her with the push of a button. The tool will eventually find its way to the iPad version, where users will hopefully get more of the features they wanted by that time. But the success of Photoshop on iPad depends on whether those users are willing to wait, when the alternatives can give them what they want now.