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Adobe builds live streaming in Creative Cloud apps

Adobe is developing live streaming features that are built directly into the Creative Cloud apps, the company announced at its annual Adobe Max creativity conference. A beta version of the feature is currently available for a whitelisted group of users on Adobe Fresco. The feature gives users the ability to go live and share a link that allows anyone to watch online and respond to their streams.

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Chief product officer Scott Belsky compared the experience with Twitch, but with an educational component that could filter video & # 39; s for users who want to learn how to use specific tools.

"If you see a live stream from someone in our products, you want to know what tool they use – when they use the tool and when they stop using it – almost like a video waveform," Belsky said The edge. "But imagine a waveform related to the tools that people use, and imagine that you can find all the live streams that have ever been done in a certain product with a certain tool to learn how people do something."


Adobe currently offers artists on Adobe Live, a live stream that is available on Behance and YouTube for viewers online to see artists at work. Live streams can often last up to three hours, and the company says the average viewing time of each video on Adobe Live is more than 66 minutes. Some streams also show a tool timeline, as seen above, that keeps track of which tools were used in an artist's workflow.

Adobe's live streaming feature is more useful than just watching a video on YouTube. “Designers say they learned by sitting next to designers, not by going to school that much. We should only make that possible on a large scale, & Belsky says. "It also makes our products viral."