Meet the country’s most unfortunate Holden dealer: the company would have opened a state-of-the-art $ 6.5 million showroom in May before General Motors pulled the plug
- The city of Holden in Adelaide was preparing to open a showroom of $ 6.5 million in May
- On Monday, General Motors announced that it would bite the car brand after 72 years
- The Newton family had four successful showrooms that earned $ 100 million annually
A Holden car company in South Australia was about to open an ultramodern showroom when General Motors announced it would assist the brand.
City Holden in the CBD of Adelaide was one of the most deserted and arid countries after GM revealed that it was “withdrawing” the iconic Australian brand by 2021 due to tight domestic sales and a decision to exit the right-hand drive market.
The family business is one of the best performing dealers in the country and has consistently transferred approximately $ 100 million a year to four locations.
The city of Holden in Adelaide (photo) was discarded by the decision to refine the Holden brand
City Holden expected to open the new $ 6.5 million “dealer of the future” on Railway Terrace on Mile End in May this year, they said The advertiser.
Dealer director Julian Newton described the new center as a step towards a boutique showroom experience with a focus on technology.
Newton said: “There will be screens and interactivity, iPads, screens. Essentially with a representative range on the floor, but being able to present the entire party through technology.
“I’m really excited about what we’re doing down there. It’s such a great step into the future and it’s the next phase of City Holden and the Newton family, “he said.
GM and Holden have promised to work closely with all their employees to offer generous redundancy packages to around 600 employees in Australia and New Zealand.
Most jobs will be gone by June.
“We are all in pain,” said Holden interim chairman and general manager Kristian Aquilina in an open letter that was published Tuesday in newspapers across the country.
The decision to close the brand is in the midst of strong domestic sales where demand for Holden vehicles fell by nearly 29 percent in 2019 to just 43,176, in a total market of just eight percent.
GM has agreed to indemnify Holden dealers to enable them to switch to or close other brands.
They will also have the opportunity to work with the company as dedicated Holden service centers to continue supplying spare parts for at least 10 years for the 1.6 million Holden cars currently on Australian roads.
But with 185 outlets in Australia and 31 in NZ, hundreds of employees can lose their jobs in the coming months if dealers are forced to close.
City of Holden built (photo) an ultramodern $ 6.5 million showroom that was to open in May