Mother knows best! Badoo now allows you to add video clips of FAMILY members to your dating profile
- Badoo has launched four new features under its Family Approved tool
- Users can ask family members in video messages to vouch for them
The saying goes, “mother knows best,” and now struggling singletons can enlist the help of their mothers to find love online.
Dating app, Badoo, now lets you add video clips of your family members to your dating profile.
The unusual tool is part of Badoo’s new “Family-Approved” feature, which allows users to show they’ve appealed to their family to help them find a date.
Remy Le Fèvre, Global Head of Brand Engagement and Influence at Badoo, said: ‘Here at Badoo we do everything we can to ensure that single people feel confident to put their best foot forward when dating, and for many of us does that mean getting a little. help from the people who love them the most.
Family-Approved is here to help singles feel good from the start of their dating journey, while also showing potential matches when profiles have been given the trusted green light from their loved ones – which can be a nice icebreaker when starting a conversation!’
The saying goes, “mother knows best,” and now struggling singletons can enlist the help of their mothers to find love online. Dating app, Badoo, now lets you add video clips of your relatives to your dating profile (stock image)
Family-Approved includes four new features now available in the Badoo app.
A new “family-approved” badge may be added to your profile, which looks like a purple heart with a white checkmark in it.
This subtly indicates to potential dates that you’ve been approved by a member of your family.
Taking it a step further, users can choose to display a video of a family member that they “approve,” with the new Clips feature.
Alternatively, the Prompts tool includes special prompts that let you share what your family would say about you to a prospective match.
Family-Approved includes four new features now available in the Badoo app
And finally, the Interests tool allows you to highlight the interests that your family has given the sign of approval to.
The launch of the new tool follows a survey of 1,000 Brits which found that more than half (56 per cent) would rather hire someone they trust to build their dating app profile for them.
The survey also found that nearly a third (31 percent) say they think their family would be much better off expressing their best things and cute quirks to help them land a date.
Meanwhile, three in five (59 percent) admit to seeking help from friends or family before updating their dating app profile.
HOW DID ONLINE DATING BECOME SO POPULAR?
The very first incarnation of a dating app can be traced back to 1995 when Match.com first launched.
The website allowed single people to upload a profile and a photo and chat with people online.
The app was designed to help people looking for long-term relationships meet each other.
eHarmony was developed in 2000 and two years later Ashley Madison, a site dedicated to infidelity and cheating, was first launched.
Over the next 10-15 years, a plethora of other dating sites targeting a unique demographic were established, including: OKCupid (2004), Plenty of Fish (2006), Grindr (2009), and Happn (2013).
Launched in 2012, Tinder was the first swipe-based dating platform.
After the initial launch, usage skyrocketed and by March 2014, there were one billion matches per day worldwide.
In 2014, Tinder co-founder Whitney Wolfe Herd launched Bumble, a dating app that empowered women by letting only women send the first message.
The popularity of mobile dating apps such as Tinder, Badoo and more recently Bumble is due to a growing number of younger users with busy schedules.
In the 1990s, there was a stigma attached to online dating, as it was considered a last ditch effort to find love.
This belief has disappeared and now about a third of marriages are between couples who met online.
A 2014 survey found that 84 percent of dating app users used online dating services to seek a romantic relationship.
Twenty-four percent stated that they used online dating apps explicitly for sexual encounters.