Adams and Hochul launch ‘We Love NYC’ ad campaign to encourage a ‘positive attitude’

Mayor Adams and Governor Hochul were expected to launch a new “We Love NYC” ad campaign Monday focused on brightening the spirit of New Yorkers and attracting more tourists to the city.

Echoing Milton Glaser’s classic “I Love NY” campaign from the 1970s, the new effort is the product of conversations between local elected officials and Partnership for New York City President Kathy Wylde, Adams said.

Speaking on CNBC ahead of the campaign’s formal launch with Hochul and Wylde in Times Square, Adams said the city is moving in the right direction, with most crime categories trending downward as growth of employment and tourism are improving.

However, Adams said the perception of the city is out of date with the data, arguing that’s where the ad campaign comes in.

“Now we are dealing with how people are feeling and bringing that positive attitude back to this amazing city. We are resilient. This is New York,” she said.

Drawing a parallel to Glaser’s initiative, Adams continued: “That campaign really inspired us during the ’70s era. I remember back then, and we all started looking at that big heart and saying, ‘I love New York.’ And instead of just singular love in New York, it all together is what will make this city the great city that it is.”

This story will be updated