McDonald’s has opened its second CosMc’s store in Dallas, Texas, and is offering a new protein-rich drink that is not offered at the first outlet.
The fast food giant opened its first space-themed cafe, offering plenty of drinks, in December in Bolingbrook, Illinois, and customers regularly waited in line for hours.
Its colorful menu — including slushes, iced teas and coffees with names such as sour cherry energy — has been a hit with young people who like to post on Intagram and TikTok, retail experts said .
There are two products only for the Texas outlet. Both are drinks, including one that seems to be aimed at gym-goers: the beach protein shake.
The big version contains 27 g of protein – pretty much the same as protein shakes from farms like Core Power and Muscle Milk. But the CosMc drink also contains 24 g of sugar.
The Beach Protein Shake has a whopping 27g of protein – about the same as a protein shake from barnds like Core Power and Muscle Milk.
McDonald’s opened its second CosMc store in Dallas, Texas, after attracting hours-long waits for the first time. Pictured: Its location in Bolingbrook, Illinois
Saunders said: “Starbucks is definitely one of the chains they are targeting. The CosMc provides a greater opportunity for McDonald’s in the on-the-go drinks and snacks market.
The other new drink is the Herb Melon Chiller, described as “a lemon pinwheel and watermelon mint base poured over ice to add some tang to traditional lemonade.”
CosMc’s also offers food, but not the range of a McDonald’s – there are no burgers or fries.
But some old McDonald’s favorites were also on the menu, including its popular McMuffins. Their menu also includes a spicy queso sandwich, a creamy avocado and tomatillo sandwich, pretzel bites and blueberry lemon cookies.
Its second store opened on Tuesday, March 19, located at 6033 Campbell Road in Dallas. By the end of the year, there will be ten – with all the new ones also in Texas.
McDonald’s is currently experiencing its fastest period of growth in its more than 60-year history, with 10,000 new restaurants planned worldwide by 2027.
The chain announced plans to open ten CosMc stores nationwide by the end of 2024.
The exact locations of the remaining stores have not been revealed.
This comes after McDonald’s addicts queued for hours to get their hands on CosMc’s menu when its store opened in Illinois.
And data from PacerAi showed the new restaurant attracted double the number of visitors compared to a standard McDonald’s during its opening month.
Retail expert Neil Saunders, of consultancy GlobalData, told DailyMail.com: “McDonald’s is definitely targeting the TikTok generation.”
McDonald’s is currently experiencing its fastest period of growth in its more than 60-year history, with 10,000 new restaurants planned worldwide by 2027.
The chain has announced plans to open ten CosMc stores nationwide by the end of 2024.
It comes after McDonald’s addicts queued for hours to get their hands on CosMc’s menu when it opened its Illinois store (pictured).
CosMc’s is significantly smaller than McDonald’s, measuring 2,500 square feet compared to 4,000 and 4,500 square feet.
Data from Pacer.Ai suggests the channel is more popular with younger audiences, particularly 22-29 year olds.
It comes after retail experts previously speculated that the chain was targeting the so-called “TikTok” generation with its colorful menu.
Retail expert Neil Saunders, of consultancy GlobalData, told DailyMail.com: “McDonald’s is definitely targeting the TikTok generation. The marketing is very social media friendly – it’s very wacky and colorful. And it’s very different from the old traditional McDonald’s brand.
He added that the menu seemed inspired by Starbucks, which saw revenue soar to $35.9 billion thanks to its popularity among younger coffee drinkers. Starbucks’ seasonal drinks regularly go viral on TikTok.
Saunders said: “Starbucks is definitely one of the chains they are targeting. CosMc’s provides a greater opportunity for McDonald’s in the on-the-go beverage and snack market.