A Woolworths customer who discovered a 15-year-old receipt has revealed how much more expensive food is after ordering the same food today.
Sunshine Coast woman Amy Coulston found her mother’s receipt for January 14, 2010 and decided to do a comparison.
“I was so excited when I found this because I want to compare it to current prices,” she said in a TikTok video while holding up the receipt.
‘It’s been 15 years since this shopping trip and I wanted to see the price difference between then and now.
“I added everything I could (but) there are brands here that just don’t exist anymore.”
The total price of 30 items, which included chicken pot pies, salami, cereal and a DVD of the animated movie Up, amounted to $127.26 in 2010.
He searched for all the same items, or close comparisons, on the Woolworths website and the bill for January 2025 came to “$170.45”.
“That’s a 35 per cent increase,” Ms Coulston said.
Sunshine Coast woman Amy Coulston found her mother’s receipt for January 14, 2010 and decided to do a comparison.
Many commenters were surprised by the price difference, with some stating that it wasn’t as significant as they thought.
The Reserve Bank of Australia’s (RBA) inflation calculator estimates that a basket of goods that cost $127.26 in 2010 should have cost $178.01 by the end of 2023.
“The total change in cost is 39.9 per cent over 13 years, with an average annual inflation rate of 2.6 per cent,” the RBA notes.
Another commenter pointed out that there was another issue at play.
‘A 35 percent (increase) over (that) period is not really that bad. “It’s the fact that the product shrinks as the price rises,” they wrote.
While Coulston did not claim that all, or even most, of the products had decreased in size over time, he did mention one popular treat in particular.
“There are definitely a lot of discrepancies here when it comes to things getting smaller, so for example Turkish delight was 55 grams and now it’s 50 grams,” he said.
Mrs Coulston also mentioned the rise in the price of dairy products over the past 15 years.

The Reserve Bank of Australia’s (RBA) inflation calculator estimates that a basket of goods that cost $127.26 in 2010 should have cost $178.01 by the end of 2023 (file image)
‘What surprised me the most was the cheese. ‘600 grams of Devondale cheese cost $5.79 (in 2010), and today that same bag of cheese costs $10.80,’ he said.
“Three liters of light milk cost $3.59 (in 2010) and it is not $4.35,” he said.
Coulston noted that mushroom prices have skyrocketed over the past decade and a half.
“500 grams of sliced mushrooms cost $4.98 (in 2010) and now it costs $7 for the same thing,” he said.
However, one commenter spoke for many by pointing out a detail evident in the most recent store.
‘It doesn’t seem like a big increase over that time period. Most of the increase came in the last two years!’ they wrote.
“As if cheese prices didn’t gradually increase, they just jumped from $6 to $10 overnight.”
Daily Mail Australia has contacted Woolworths for comment.