A woman declared she was ‘done’ with apparel giant Nike and burned a sports bra the company made in response to her sponsorship deal with transgender activist Dylan Mulvaney.
Last week, Mulvaney posted photos of herself on Instagram in what was called a “paid partnership” wearing a Nike Women’s sports bra and leggings and going about her gym routine. The choice to hire Mulvaney proved controversial, in part because she is not an athlete and has not yet undergone sex reassignment surgery.
A TikTok user who goes by the name “Chatterbox Mama” and who describes herself as a “Southern mom” posted on the app burning her Nike sports bra and protesting Mulvaney’s sponsorship.
In the video, she said, “Nike, you should be ashamed of yourself.” I chose a little boy with no breasts and some junk in his pants to represent real women.
The account, which has more than 140,000 followers and has now been watched by thousands watching her protest, says she feels Nike is ‘pushing us all over’ in the ways women have been oppressed in the past.
A woman declared she was ‘done with’ apparel giant Nike and burned a sports bra made by the company in response to her sponsorship deal with transgender activist Dylan Mulvaney.
Mulvaney, 26, came out as a transgender woman in March 2022 and began chronicling her “dying days” on TikTok, detailing her transition experience.
“Since the 1960s we have been fighting for the right to be women,” she said. Nike, you should be ashamed of yourself.
She then declared, “I will never buy a Nike product as long as I live, and there are millions and millions and millions of women out there just like me.”
The account is now asking other women to do the same “as a way to show our solidarity and how seriously we’re going to be recognized.”
She promises they will make Nike a financial problem because she sets two of her bras on fire by her backyard pool.
“We are the queens,” she said, “your clients beat you where it hurts, and that’s in your pocket.” I challenge every real woman to be sick of this crap. It’s a great night to burn my Nike bras.
It’s the latest social media backlash to Mulvaney’s online ads, after some women posted videos in response to Mulvaney’s Bud Light deal drinking beer. She celebrated her ‘365 days of childhood’ by sharing her ‘days of womanhood’ via The Internet with posts beginning with the words “Today, I celebrate.”
Mulvaney, 26, who transitioned from male to female starting in March 2021 and documented her experience on social media, has won her a legion of fans and an invitation to meet Joe Biden at the White House — and has reportedly earned $1 million in endorsements so far, including In it with Nike.
A video showed her dancing around the yard barefoot doing mock exercises while an upbeat song plays during the performance.
The account, which has more than 140,000 followers and has now been watched by thousands watching her protest, said she feels Nike is ‘pushing us all over’ in ways women have been oppressed in the past before burying two bras in a fire pit by a backyard pool.
Last week, Mulvaney posted photos of herself on Instagram in what was described as a “paid partnership” with Nike
Mulvaney can earn up to $150,000 per post for her association with Nike. In a series of posts, she shared videos and photos of herself wearing Nike leggings and a sports bra.
The backlash to the Nike deal was immediate, with critics, including college swimming champion Riley Gaines, saying the association was disrespectful to women.
Many also pointed to Nike’s history with female athletes – among them the most decorated gymnast of all time, Simone Biles; ten-time Olympic medalist Allyson Felix; and Colin Quigley, a 2016 Olympian who completed the steeplechase.
However, it was their previous record with women that caused the most consternation.
Someone said, “Let’s talk about Nike…the brand that treats men like Dylan Mulvaney that pretends to be women better than it treats women.”
In 2018, Allyson Felix, Nike Brand Ambassador and Model + 10x Olympic Medalist, became pregnant. Then Nike offered her 70% less than her original wages … “
Another added: “See? Nike knows pregnancy is not a problem she and Dylan will have!”
And a third said: Remember when Nike threatened to cut Alisson Felix’s pay by 70% for a pregnancy? At least Dylan won’t get in trouble. Good news for women everywhere.
Another added: “Nike would probably use Dylan instead of a real woman because at least they know he’ll never get pregnant.
It remains unclear how much money Mulvaney paid for the posts, but insiders who handle social media sponsorships previously told DailyMail.com that she could make more than $50,000 per paid post.
Neither Mulvaney nor Nike responded to DailyMail.com’s requests for comment on the deal. In an interview with DailyMail.com on Monday, Mulvaney said she’s “doing a great job” amid the backlash.
Her appearance on Ulta Beauty in October also led to controversy and calls to boycott the cosmetics company. Critics called her “misogynist” because she “appropriated” femininity.
In the past, Mulvaney has been accused of being “woman-faced” by some feminists, who claim she is portraying woman roles that she enjoys, with none of the misogyny that females face on a daily basis.
Mulvaney is an outspoken advocate for transgender individuals after she underwent her own transition.
Dylan Mulvaney, Transgender Social Media Influencer, Named Brand Ambassador for Bud Light
Wearing a Burberry skirt, Dylan Mulvaney said she wasn’t bothered by the repercussions of her endorsements that she now faces – happily affirming that “life is good.”
Dylan Mulvaney was seen arriving at a studio in Hollywood on Tuesday
She has also used TikTok to detail her self-growth as an inspiration to others.
While living with her parents during the coronavirus pandemic, Mulvaney has used the platform to continue discussions about gender.
“I’m finally asking myself these questions about sex,” Mulvaney told GirlBoss.
I never asked myself those dark questions because when I was four years old, I tried to come out to my mom as a girl, but it wasn’t my thing at the time. Being trans was very taboo.
She added, “I come from a very conservative part of California — not even to my family’s fault, it wasn’t real to me.
“Then, during the pandemic, I came home living with my family and asking myself, ‘Dylan, do you feel like a boy?'” It was really during that period of unemployment that I finally asked myself, ‘Who am I without this profession?'”
Mulvaney attended the University of Cincinnati Conservatory of Music, graduating in 2019.
At the time, she identified as trans and found it difficult to break into the entertainment industry.
Mulvaney said she has moved away from her identity somewhat to make progress in the industry.
She said, “I fought for so long for the entertainment industry to accept me and get me a place… Now that the Internet and all these followers have decided to love me, it’s creating these opportunities that I didn’t have before.”
Mulvaney has more than 10 million followers on TikTok and her videos have drawn praise from celebrities like Lady Gaga and Paris Hilton. Mulvaney also has more than 1 million followers on Instagram.
She also met with President Joe Biden in October 2022 in the Oval Office to discuss transgender and transgender issues in the United States.
Topics of discussion included anti-trans legislation being passed by states and how gender-affirming health care was banned.
TikTok star Dylan Mulvaney, who is documenting her transition on the app, was one of six progressive members who spoke with President Joe Biden
Dylan Mulvaney attends the Kate Spade show during New York Fashion Week in September 2022 at 3 World Trade Center
