Water company encourages people to post photos of their PEE on Instagram to find out if they are dehydrated or not – because the brand warns of the dangers of not drinking enough H2O
- Liquid Death Mountain Water encouraged customers to post photos of their urine with the hashtag #amihydrated
- They said they would have "Dr." Anna Lepeley, who holds a PhD in Exercise Biochemistry and Nutrition, analyzes the images
- The company sends goods to people based on how hydrated they are
- Some commentators find the promotion very funny, while others are wary of being a & # 39; fetish thing & # 39; is
A canned water company is invited to post photos of their urine online for a chance to win free products and merchandise.
Liquid Death Mountain Water announced Thursday the very strange promotion on Instagram with a photo of Dr. Anna Lepeley and the quote: & # 39; Place a photo of your pee in front of me & # 39 ;.
But while some commentators immediately thought that a strange fetish game was going on, the brand explained that the doctor would analyze these photos of urine to determine who was and was not properly hydrated.
Gross! Liquid Death Mountain Water encouraged customers to post photos of their urine with the hashtag #amihydrated
Science? They said they would have "Dr." Anna Lepeley, who holds a PhD in Exercise Biochemistry and Nutrition, analyzes the images
The brand explained: & # 39; July 4 is the most dried out vacation of the year. And dehydration with even 1% can impair brain function. But we are here to help.
Free things: the brand promised to send merchandise based on the images
& # 39; Use us in a photo of your puddle on July 4, use #amihydrated and we will @dr_lepeley, a real doctor, analyze your hydration levels.
& # 39; Some of you who are properly hydrated will receive a free limited-run artist-edition t-shirt from Will Carsola. And some get a free case of Liquid Death because you clearly need it. & # 39;
RDr. Lepeley, who holds a PhD in Exercise Biochemistry and Nutrition, is also a comedian and author of the book Beer Is Good For You.
And the humor of the offer was not lost on commentators, some of whom left comments on congratulating the brand on such a funny idea.
Bizarre: The post has had mixed reactions, some of which are hilarious and others are a bit more wary
& # 39; Lol this is literally the best idea I have seen on ig & # 39 ;, wrote one.
& # 39; You absolutely have the best f *** in marketing on earth, I swear by god, & # 39; wrote another.
& # 39; This is brilliant; hydration is everything, & a third said.
But despite the fact that entries are judged by someone with a higher education, some commentators were a bit skeptical.
& # 39; This is better not a fetish thing & # 39 ;, wrote one. & # 39; Odd marketing & # 39 ;, another added.
I thought it was great: the brand clearly doesn't mind creating a bit of controversy online
Promotions: They've shared some critical Facebook responses on Instagram with a badge that reads: & # 39; People love us on Facebook & # 39;
& # 39; I'm not sure if I want to publish it publicly. If I know my luck, I get a bunch of creepy fetish people, & someone said more.
RDr. Lepeley was also engrossed in the fetish joke, discussed the campaign in her Instagram stories, and posted a poll for followers to share whether they loved golden showers.
This is hardly the first unusual campaign of Liquid Death Mountain Water and they have received some less pleasant comments in the past that they proudly post on Instagram.
In various posts, they share unflattering comments such as & # 39; eh … your marketing fan is on & # 39; and & # 39; this is the dumbest & # 39; with an ironic insignia that reads: & # 39; People love us on Facebook & # 39 ;.
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