Mark your calendars! The Gap x Cult Gaia collaboration will hit stores on Thursday, October 10 at 12pm EST.
Under the creative direction of Zac Posen, Gap has continued to elevate its offerings, and its latest collaboration earns the mass retailer major sartorial points.
The 35-piece women’s and children’s clothing collection features a range of swoon-worthy designs that infuse Gap’s signature staples with Cult Gaia’s modern, sculptural influence.
Both brands join creative forces to celebrate the beauty and strength of women and inspire inner confidence and individuality.
Mark your calendars! The Gap x Cult Gaia collaboration hits stores Thursday, October 10 at 12 pm EST
Pieces in the collection include stylish outerwear, cable-knit sweaters, mini slip dresses and logo sweatshirts made from the finest, luxurious fabrics.
Several designs feature chain link details and gold hardware, including the Denim Bustier ($88), matching leather pants ($498), and jacket ($498) and vegan fur coat ($328).
Gap’s signature all-caps logo reads “GAIA,” which is emblazoned on a baseball cap ($35) and a cropped logo sweatshirt ($78) to reflect a celebration of the two brands.
The accompanying campaign was filmed and directed by sisters Louise and Maria Thornfeldt.
It stars model and actress Tina Kunakey, along with Kristina Byerley, Kelly Lim, Irene Law and Christen Rhule.
The accompanying campaign was filmed and directed by sisters Louise and Maria Thornfeldt.
The campaign is a tribute to the beauty of women and the modern goddess that we all carry within.
The models look stunning with barely any makeup and with their hair styled naturally.
“This collection with Cult Gaia is a beautiful reinvention of Gap icons with a partner who shares our obsession with product details,” said Mark Breitbard, president and CEO of the Gap brand.
‘Each piece was created with intention, focusing on fabrications, hardware and stitching. We offer elevated designs and fresh styles that our customers will cherish forever.”
The 35-piece women’s and children’s clothing collection features an array of swoon-worthy designs that infuse Gap’s signature staples with Cult Gaia’s modern, sculptural influence.
“Reimagining classic Gap icons through the lens of Cult Gaia has been an incredible journey,” said Jasmin Larian Hekmat, founder and designer of Cult Gaia.
‘The collaboration united the classics and everyday wearability of Gap with the sculptural and artistic approach of Cult Gaia, fusing our two distinct creative forces.
“Each piece in this collection is thoughtfully designed to inspire creativity, combining art and function in a way that feels unique and timeless.”
Jasmin Larian Hekmat launched the Los Angeles-based brand in 2012.
After two years, the brand amassed a cult following and its popularity has continued to grow thanks to its ability to produce the ultimate must-have piece.
The first was the sculptural wooden Ark bag that was seen in the hands of almost every stylist.
Their next big hit was the tan bodycon dress with side slits, a design so good that it was surpassed by many other brands (both low-end and high-end).
Cult Gaia (named after the Greek goddess of the Earth and is a cult) has always been inspired by nature.
The brand’s designs are works of art functional enough for everyday use.
Jasmin Larian Hekmat launched Cult Gaia in 2012. After two years, the label amassed a cult following and its popularity never waned, thanks to its ability to produce the ultimate must-have piece.
GAP X CULT GAIA PREVIEW:
The Gap × Cult Gaia collection will be available starting Thursday, October 10 at 12 pm ET / 9 am PT on gap.com and in select Gap stores.
Gap cardholders will have the opportunity to shop exclusively on the Gap mobile app ahead of the online launch on October 9 at 12 pm ET / 9 am PT.
Cardholders in the Los Angeles area will also be invited to an exclusive pre-shopping event at the LA Grove Gap store with Jasmin Larian Hekmat on October 10 from 9 to 11 a.m. PT.
For more details on Gap × Cult Gaia, follow @gap and @cultgaia.
