Home US Usher WON’T be paid for Super Bowl as 45-year-old pop megastar performs 13-minute halftime show – but will see the REAL payout at a later date

Usher WON’T be paid for Super Bowl as 45-year-old pop megastar performs 13-minute halftime show – but will see the REAL payout at a later date

by Jack
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The 45-year-old star will use the to kick off the year and boost streams and sales of his new album 'Coming Home', which came out two days ago.
  • Usher will not be paid for his Super Bowl halftime performance on Sunday night.
  • Instead, expect to get a big boost in streams and downloads later on.
  • The singer will take the stage as the Chiefs and the 49ers fight for Lombardi

Usher will not be paid for his Super Bowl performance due to the marketing value of the 13-minute show.

The 45-year-old star will use the to kick off the year and boost streams and sales of his new album ‘Coming Home’, which came out two days ago.

In a report of Forbesthe outlet reported that the arrangement is worth it for the Super Bowl performer due to the incredibly high number of viewers who watched it.

Forbes said last year’s recording artist Rihanna saw a 390 percent increase in digital song sales and spikes in sales of her Fendy Beauty products.

Usher also has licensing deals for a fragrance line and a Remy Martin cognac brand, which could also see an increase in sales after the game.

The 45-year-old star will use the to kick off the year and boost streams and sales of his new album ‘Coming Home’, which came out two days ago.

Usher speaks on stage during the Super Bowl LVIII press conference at the Mandalay Bay Convention Center on February 8, 2024 in Las Vegas.

Usher speaks on stage during the Super Bowl LVIII press conference at the Mandalay Bay Convention Center on February 8, 2024 in Las Vegas.

Naima Cochrane, former marketing executive at Columbia and Epic Records, told Forbes: “There is no moment of greater impact.

“It would be ridiculous to not have a call to action that people can take immediately afterwards, like, as soon as he says goodnight, there has to be a button that someone can press to spend some money and do something for him.” .

While the custom for halftime headliners is to perform for three, some artists have funneled their own money into performing in the past.

The Weeknd reportedly spent $7 million to put on his performance, and Dr. Dre spent the same amount to make sure the show fulfilled his vision.

Usher has promised to take fans through a setlist showcasing his 30-year discography and told Vogue that the show will feel like a personal serenade.

The star previously joined The Black Eyed Peas during the Super Bowl XLV halftime show in 2011.

He descended onto the stage from above to perform his hit song ‘OMG’ alongside will.i.am.

In a recent interview about Good morning americaHe told the program: “I think from that day on I had it in my mind that I wanted to get back on stage.”

In his pre-show press conference, the star claimed he would be a ‘fool’ not to perform his 2004 hit song Yeah, featuring featured artists Ludacris and Lil Jon.

View of the stadium during Super Bowl LVIII between the Kansas City Chiefs and the San Francisco 49ers at Allegiant Stadium in Las Vegas, Nevada, February 11, 2024

View of the stadium during Super Bowl LVIII between the Kansas City Chiefs and the San Francisco 49ers at Allegiant Stadium in Las Vegas, Nevada, February 11, 2024

DailyMail has exclusively revealed that the singer turned to Janet Jackson for inspiration while preparing for his long-awaited set.

Although Usher hasn’t worked with Janet in recent years, longtime fans of the singer will remember that the star was invited to open for Janet’s Velvet Rope Tour in 1998, when she was making waves with her second album, My Way.

Usher will use his big moment as an opportunity to show his gratitude to the pop music icon and wants to use his set to “rectify” what happened during his controversial 2004 performance with Justin Timberlake.

“They’ve been in regular contact,” a source told DailyMail.com. “He’s been studying her during rehearsals, so you’ll see some of his influence in the pop part of her set.”

The singer turned to Janet Jackson for inspiration while putting together his long-awaited set.

The singer turned to Janet Jackson for inspiration while putting together his long-awaited set.

The source added that Janet has been sharing valuable words of wisdom to ensure the Burn hitmaker remembers to enjoy the moment.

“Janet has been encouraging him to focus on having fun and view the performance as a celebration more than anything,” they said.

Usher’s first big break on tour came when Janet Jackson invited him to open her Velvet Rope Tour. He has always been grateful.

They continued: “One of Janet’s favorite tours is The RockWitU Tour because it had futuristic themes and you’ll see a lot of those on the show.”

Janet appeared on the Super Bowl stage with her own set in 2004, however, the night is now remembered for her unfortunate wardrobe malfunction during a duet with Timberlake.

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