Home Life Style A mother’s fury over small details in children’s summer clothing at Kmart Australia: ‘It’s disgusting’

A mother’s fury over small details in children’s summer clothing at Kmart Australia: ‘It’s disgusting’

0 comments
Elli Tamar, pictured, was left fuming after seeing Kmart's range of toddler shorts.

An Australian mother was left furious after making a surprising discovery when she visited a Kmart store to buy her two-year-old daughter shorts for the summer.

Elli Tamar made a video after noticing the unusual length of the shorts on the shelves in the girls’ clothing aisle and demanded the retailer explain.

“I just want shorts that look like real shorts and not underwear,” he said.

In the video, she showed off a pair of $15 silver shorts.

‘What two-year-old wears a pair of disco-style shorts? Your buttocks would actually be hanging from these,’ he fumed.

She then showed off $12 jean shorts in three slightly different styles.

“The inseam is longer than the shorts,” he complained.

She ended up heading to the children’s section to get longer shorts for her young daughter because she thought they were “decent for a girl.”

Elli Tamar, pictured, was left fuming after seeing Kmart’s range of toddler shorts.

The mother claimed that the shorts were too short and thousands of people agreed with her.

1728946691 894 A mothers fury over small details in childrens summer clothing

The mother claimed that the shorts were too short and thousands of people agreed with her.

The mother’s video quickly went viral, with hundreds of people commenting on the retailer’s shorts and more than 43,000 hitting the like button.

“I think they’ll be authorized by the end of the summer,” one woman said.

While others wondered if “a diaper would fit” in the pants.

‘Some people say they sit mid-thigh. I don’t know, they look shocking,’ added a third.

Another stated that “it should be illegal to sell them in that size.”

But some disagreed with the mother and claimed she was “sexualizing” the clothing.

“They’re not as bad as they look on the hanger,” one mother said.

“I don’t have kids, but I personally think they kill,” said another Kmart fan.

Elli isn’t the first mom to criticize shorts.

Althea noticed a surprising difference in length between the girls’ and boys’ shorts.

The $15 Sequined Denim Shorts for girls appeared to barely reach mid-thigh, while the $15 Moto Denim Shorts for boys almost reached the knee.

in a videoAlthea compared the two and looked indignant at the realization.

‘I’m at Kmart buying my daughter some shorts and look at this. Why are they so damn small? He said and held up both shorts to show the difference.

‘Honestly, I hate this. Why do we make them this short for girls? This is size three.

Daily Mail Australia has contacted Kmart Australia for comment.

The video has since been viewed more than 798,000 times and other women said the issue is worrying.

While browsing the children's clothing section at Kmart Australia, mum Althea (pictured) noticed a surprising difference in length between the girls' and boys' shorts.

While browsing the children’s clothing section at Kmart Australia, mum Althea (pictured) noticed a surprising difference in length between the girls’ and boys’ shorts.

The girls' $15 sequined jean shorts (pictured) appeared to barely reach mid-thigh.

While the $15 Moto Denim shorts for kids are almost knee-length (photo).

The $15 Sequined Denim Shorts for girls (left) appeared to barely reach mid-thigh, while the $15 Moto Denim Shorts for boys almost hit the knee (right).

Customers and employees alike said they, too, have noticed the surprising difference, as many mothers buy children’s clothing for their daughters.

‘I buy children’s clothes for my daughter. I think the sweaters and jeans are thicker too,” said one mother.

“As someone who works at Kmart, the number of times I’ve been in the girls’ section folding clothes and just looking at the clothes makes me wonder who decided to make them, especially the girls’ swimsuits,” another wrote.

Another employee said, “As a member of the Kmart team, I too have noticed this and it bothers me A LOT.”

‘I’ve seen parents add ruffled extensions to the bottom of girls’ shorts to make them longer but still pretty. The fact that people have had to do that instead of companies just making girls and boys,” someone else noted.

In the comments, Althea revealed that she bought the jean shorts from the boys’ section because she “needed something quick,” but her daughter wasn’t happy because she liked the flowers in the girls’ design.

‘It’s really distressing. It’s a problem that goes far beyond shorts. The reason is that young girls’ clothes are always decorated with hunted animals. “Unicorns, rabbits,” Althea said. news.com.au.

“So the children’s clothing is that of hunting dinosaurs, lions, etc. Perpetuating the idea that girls and women are helpless and weak, and boys and men are aggressive and strong.”

You may also like