Usually reserved for dipping French fries, whisking noodles, or making sandwiches, mayonnaise is an egg condiment enjoyed by many.
While few could imagine wanting to turn the beloved sauce into a drink, that hasn’t stopped Lawson, a Japanese shop, from doing just that.
Calling it “a long-awaited new product for mayonnaise lovers,” the popular Asian supermarket recently added a Kewpie-style drink to its shelves, a move that left many baffled.
Taking advantage of Japan’s love for this dressing, the convenience store chain has presented the product as a “novelty.”
Complete with a space-tech-looking silver sleeve, the mayonnaise cup comes with a straw and features an illustration of a kewpie bottle squeezing out yellow buttercup sauce.
The drink costs ¥198 (£1.04) for 200ml, and the label specifies that it is a “mayonnaise-style drink” and “non-mayonnaise”.
For the most convenient refreshment, it also includes a straw.
Lawson is the third most popular convenience store behind the well-known 7-11 and Family Mart in Japan. There are about 56,000 convenience stores – called konbini – in the country.
Calling it “a long-awaited new product for mayonnaise lovers,” the popular Asian supermarket recently added a Kewpie-style drink to its shelves, a move that left many baffled.
According InvisibleJapanThe new cold drink is one of a series of experimental new products, including squid-flavored dry chips and unflavored gum.
For unconvinced mayonnaise lovers, you may not have to look at it on the shelves for long. According GigacinThe cover reads “trial sales in progress.”
The ingredients list describes “foods whose main ingredient is milk,” “mayonnaise-flavored condiments,” and “processed whole eggs.”
Reviewing the cream-colored liquid, the website described a “fairly mayonnaise-like flavor, with a mild eggy flavor and a bitter aftertaste.”
Kewpie is the best-selling brand of mayonnaise in Japan and has even gained international fame in recent years, with the product now widely available in the UK.
It differs from Western versions of mayonnaise in that it is made with apple cider or rice vinegar and has a “more custardy consistency.”
Japan is famous for its love of mayonnaise. The country is home to dozens of mayonnaise-themed pop-up cafes and even a museum dedicated to the condiment.
There is even a Japanese word, mayora, which means a person addicted to mayonnaise.
Some users took to social media to express their confusion after drinking the liquid condiment, with many unconvinced by “the richness and acidity of mayonnaise reproduced in a cold drink.”
Some users took to social media to express their confusion after drinking the liquid condiment, with many unconvinced by “the richness and acidity of mayonnaise reproduced in a cold drink.”
One wrote on X: ‘Drinkable mayonnaise hit Lawson’s shelves today.
‘Yes, it’s as horrible as it sounds. I tried it so you don’t have to.
“I threw it down the drain.”
Another shopper who had tried the unusual drink posted a review on Reddit, writing: “I just tried it and it’s horrible, just as expected.”
‘Liquid mayonnaise, salty, mayonnaise, maybe a little silly? I’m not sure about the last one, but I couldn’t handle more than one sip.
Heading over to X to share his review, another reluctant drinker shared his thoughts.
‘Okay, it’s disgusting. It’s basically mayonnaise diluted with vinegar or something, don’t buy it.