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Have you ever wondered which are the most popular designers and brands in each state?
In the South, shoppers love preppy vacation clothing brands like Lilly Pulitzer, while in the Northeast, women often opt for workwear brands like J. Crew.
To discover the most popular designers, FEMAIL received data from Elegant brand and Post payment – and we looked at Google Trends analytics state by state to find out where women are shopping, as well as what they are searching for and buying.
“The state you live in largely determines your exposure to brands and trends in your region,” Chloe Baffert, Poshmark’s director of consumer merchandising and curation, told DailyMail.com.
Chloe explained that “consciously or not,” people “look at those around them to know what brands to wear,” which “becomes even more apparent when visiting a new state.”
“The state you live in largely determines your exposure to brands and trends in your region,” said Chloe Baffert, director of consumer merchandising and curation at Poshmark.
The South
‘Each state has iconic brands that represent the style of its residents: Lilly Pulitzer is synonymous with Palm Beach and Southern resort wear style, and is one of the most purchased brands among Poshmark shoppers in Florida and in North and South Carolina,’ Chloe said.
And when it comes to Washington, DC, which is technically in the South though it defies categorization, there is a focus on sustainability.
“In socially and politically focused states like the nation’s capital, we see a direct correlation between sustainability-focused brands being purchased, like Reformation, and brands with a meaningful mission, like Chantecaille, a luxury beauty brand with a strong philanthropic spirit,” Chloe explained.
Sportswear is also booming in the southern states: Lululemon is the most popular brand in Alabama, Arkansas, Georgia, Tennessee, Texas and Maryland.
In North Carolina, buyers are currently examining Tucker nutthe preppy website that sells a variety of designers, such as colorful summer dresses by Alexis and classic jeans by Agolde, in addition to its own brand.
People in Alabama also love to shop at Gus Mayer, a local women’s clothing store, according to data from the financial services firm. Diggwho analyzed Twitter to see which brands people were talking about the most in each state.
Alabama women are also shopping online at fast-fashion retailer Fashion Nova, according to Google Trends.
According to data on major stores YelpPeople in Arkansas are also big Target shoppers and people in Kentucky love Marshall’s.
“Lilly Pulitzer is synonymous with Palm Beach and Southern resort wear style and is a top brand among Poshmark shoppers in Florida and North and South Carolina,” Chloe said.
In North Carolina, shoppers are currently exploring Tuckernuck, the preppy website that sells a variety of designers, such as Alexis and Agolde, as well as its own label.
The Northeast
If you spend time in the Northeast, expect to see people enjoying quiet luxury.
“Quintessential preppy style, before it was branded as cool, laid-back luxury, and the East Coast go hand in hand,” Chloe said.
“J. Crew is one of the most purchased brands by Poshmark shoppers in New York, Maine, Virginia, and Connecticut,” Chloe continued.
But it’s not all preppy: In Connecticut and Rhode Island, boho-chic brand Free People reigns supreme on Poshmark, and in New York and Pennsylvania, shoppers are snapping up secondhand Lululemon items.
In New York and Pennsylvania, shoppers are buying secondhand Lululemon on Poshmark
But it’s not all preppy: In Connecticut and Rhode Island, Free People reigns supreme on Poshmark.
“J. Crew is one of the most purchased brands by Poshmark shoppers in New York, Maine, Virginia and Connecticut,” Chloe said.
Over the past year, New Yorkers’ top searches have been Old Navy and Bloomingdale’s.
According to Google Trends, New Yorkers are also interested in the high-low mix: FEMAIL analyzed shopping analytics, women’s clothing, and fashion and style.
Over the past year, New Yorkers’ top searches have been Old Navy and Bloomingdale’s.
Residents of New England, Vermont and Rhode Island love the discount designer store chain Marshalls, according to YelpList highlighting the most beloved brands state by state.
Maine residents can’t stop searching for Louis Vuitton and Dior, according to Google Trends, proving a true love for luxury.
The West
In Arizona, they are following the trend with affordable Forever 21 designs, like the ones shown above.
Montana is full of billionaires, which makes sense since the most searched designer on Google over the past year is Louis Vuitton.
People in California and Nevada love activewear, and Lululemon is the top-selling brand on Poshmark.
According to data from financial technology company Afterpay, which allows customers to buy now and pay later, women in California are buying basics, as well as dresses, skirts, sandals and shorts for the warmer weather.
Unsurprisingly, in Nevada, wedding and bridal gowns are another top purchase at Afterpay – just think of all those weddings in Las Vegas.
Free People is popular in Oregon, and shoppers also look to Nordstrom Rack for discounts on designer clothing.
Montana is packed with millionaires, which makes sense since the most searched designer on Google over the past year is Louis Vuitton.
In Arizona, they stay on trend with affordable designs from Forever 21, which makes sense since the fast-fashion retailer has 10 stores. Statewide.
The Midwest
Google Trends shows Minnesota women searching for work clothes at the classic women’s clothing store Ann Taylor, as pictured above.
For South Dakota residents, Lands’ End is the go-to online shopping destination for everything from sweaters to polos.
Midwestern women love simple, elegant options and classic designs in women’s workwear.
In Indiana, Yelp said Marshall’s reigns supreme, while Digg explained that women in Indiana love Vera Bradley’s colorful, quilted designs, which are making a comeback with Gen Z on TikTok.
In Iowa, Lululemon is the top choice, and according to Afterpay, the Hawkeye State is all about basics. Shoppers are looking for outerwear for the colder temperatures, underwear, socks and hats.
For Minnesotans, women’s clothing store Maurices is their go-to store according to Digg, while Google Trends shows them searching for basics at classic women’s clothing store Ann Taylor.
Afterpay data shows that women in Minnesota are looking for basics like outerwear and co-ords, but are also looking for dresses for weddings and bridal parties.
In Ohio, women are seeking out the bold plus-size offerings at Hot Topic’s sister store, Torrid.
For South Dakota residents, Lands’ End is the go-to online shopping destination for everything from sweaters to polos.
Whether you’re looking for stylish workwear in the Northeast or colorful summer dresses in the Southeast, there’s a brand for every state and everyone.
