A family business that runs chocolate after being forced by international confectionery giant Nestle to rename dozens of popular products
- Leanne and Ian Neeland received a legal notice from Nestlé last July
- The confectionery company demanded that they stop using the ‘freckle’ trademark
- Yarra Valley Chocolaterie loses thousands of dollars in value when labeling
- The Victorian couple has decided to call their products ‘polka dots’
Leanne and Ian Neeland (photo) have been commissioned to change the name of more than 20 sweets
A family-owned chocolate company is forced to rename dozens of its products by confectionery giant Nestle under the trade name “freckle.”
Leanne and Ian Neeland, from Yarra Glen in Victoria, were told by the multinational company that they can no longer use the word to sell their sweets in their Yarra Valley Chocolaterie and Ice Creamery stores.
In July last year, Nestlé issued a legal notice giving the couple three months to put ‘all use’ in their packaging because it was a trademark and could confuse customers.
Business owners must renew more than 20 products in their three stores in the Yarra Valley, Mornington Peninsula and Great Ocean Road.
‘How can you own freckles? We have freckles on our faces and we have been eating freckles for many, many years, “Mrs. Neeland said An ongoing case.
“We’ve been thinking about hiring Nestlé, but what chance do we have?”
“We found it very sad that such a large multinational company could really own something that we all love so much.”
In the aftermath of the forest fires and the corona virus, Ms. Neeland said that small businesses suffered because tourism has declined.
Fearing the initial timeframe, they would risk losing more than $ 50,000 in labels. The Neelands wrote to Nestle for a 12-month extension to make the transition, but they never received a reply.
Even with an additional nine months, the couple expect to lose $ 5,000 in labels.
Nestle has been the trademark for the term “Freckle” since the 1950s, which is sold through their confectionery brand Allens
The seven-year company, which now has 220 employees, has decided to call its products ‘polka dots’.
The Swiss company Nestle is the world’s largest food company with a presence in 187 countries worldwide.
Last year alone, the company, which has more than 2,000 brands, made a profit of 10.4 billion.
A Nestle spokeswoman said in a statement that the company was willing to work with Yarra Valley Chocolaterie and Ice Creamery to minimize their costs and inconvenience.
“Freckles were originally made in 1955, with a registered trademark under the Freckles name to describe these hundreds and thousands of coated chocolates ever since,” the statement said.
“It is important for companies to protect their trademarks by preventing unauthorized use, as if they are not, they can lose the right to their brand name forever.”
“That’s why we asked them when we heard that Yarra Valley Chocolaterie used our trademark.”
In 2019 alone, Nestle, the world’s largest food company, took $ 10.4 billion (Sydney office)