Dyslexic businessman who misspelled the name of his own theater production company when he founded it at the age of 19, celebrates after it was valued at £ 3 MILLION
- Olly Fawcett, 24, launched a misspelled production company Grean Tea in 2016
- His employees assumed the spelling mistake was a deliberate marketing plan
- It wasn’t until he landed a slot at Edinburgh Fringe Festival that he was told
A dyslexic business owner who misspelled his company name when he founded it has it valued at £ 3 million.
Olly Fawcett, 24, who left college with an E in business, originally launched the production company Grean Tea in 2016.
The entrepreneur intended to call it Green Tea. As the production company grew and began staging plays, Mr. Fawcett hired more staff – who assumed the mistake was an intentional marketing plan.
It wasn’t until Mr. Fawcett secured a spot at the coveted Edinburgh Fringe Festival that an organizer pointed out that Grean Tea was not spelled as he thought.
Olly Fawcett (pictured), 24, who left college with an E in business, originally launched the Grean Tea production company in 2016
Mr. Fawcett – who has just been rebranded as a digital marketing agency – has just been told what his business is worth.
He said, ‘When it came back to that figure, I was clearly excited. Not bad for someone who can’t spell their own company name and was told he was useless in school.
‘I really struggled with the lessons and the dyslexia played a big part.
“I’ve always had a good business mind, but I just find it hard to put these things on paper, as any dyslexic will understand.
‘So I threw out education, left without qualifications and started my own business. I was drinking green tea at the time and I thought it was a cool name.
The entrepreneur intended to call it Green Tea. As the production company grew and began staging plays, Mr. Fawcett hired more staff – who assumed the mistake was a deliberate marketing plan
‘I had no idea I was spelling it wrong, but our productions were starting to do well.
One, Immortal, took us to Edinburgh Fringe. It wasn’t until then that someone really asked me if I intended to spell Grean Tea the way I had, and pointed out that it was wrong. ‘
In order to expand his business into digital marketing, Mr. Fawcett turned Grean Tea into 303.London and allowed the company to be valued.
Mr. Fawcett’s clients included San Miguel, BMW and Herbal Essences, along with a range of startups.
His success is so great that even during lockdown he more than doubled his staff to 15, refused to give them leave and instead paid all salaries in full.
He is now launching a second employment campaign to fill four more roles.
It wasn’t until Mr. Fawcett secured a spot at the coveted Edinburgh Fringe Festival that an organizer pointed out that Grean Tea was not spelled as he thought
The company also moved from 500m2 of offices to a sprawling 1,000m2 space in Fulham, West London.
And Mr. Fawcett said he was strong in getting people back to work after the pandemic, both for their own well-being and for profit.
He said, ‘A work environment creates exactly that. People are happier, healthier and more productive when they can express ideas from the team and engage at a level that is only possible in the office. ‘