A Complete Guide to App Store Optimization

The process behind the app store optimization includes two primary parts: optimizing the page of the app and its search page. Achieving both will not only mean the elevation of ranking in search results. But more importantly, ensure that users will find the business quicker than they would’ve otherwise, which, in turn, means higher conversions. It isn’t unlike coming in first in the SERPs or search engine results pages – there’s a higher chance of getting noticed. And it isn’t surprising why the vast majority of organizations are investing in experts like Nashville SEO agencies

However, with millions of available applications in the store, it isn’t easy to stick out. In actuality, it’s a colossal undertaking, especially without the help of Nashville SEO experts. However, it’s not impossible to achieve the desired outcome. And in this complete guide, we’ll talk about all the strategies, techniques, and methods that’ll help you build awareness for your app and reach out to your target audience. Keep on reading on to learn more.

Start with research

Before launching an application, it’s a general rule of thumb to research the intended market first. Understanding their behavior, expectations, and needs won’t just allow the app to meet their demands but help the users find the app too. Here’s a brief rundown of what you should look into:

  • User. Determine the demographic and lifestyle of the users for which the app caters to the most. The more the business knows its user base, the greater its chances of transforming them into paying customers.
  • Keywords. Knowing which keywords everyone uses to search for a specific app will allow the company to choose the right phrases that’ll lead more users to its page.
  • Competition. Competitors may be an obstacle, but they can also be a source of information. And by understanding their most effective practices, a business can make use of the same strategies without doing the legwork.

Select an engaging name for the app

Contrary to popular belief, naming an application is just for branding purposes. It’s also a critical aspect of app store optimization. And those that incorporate relevant keywords into their titles generally rank higher on average than those without them. With the length of characters that it allows, it’s possible to include a lot of phrases and keywords into the application’s name. However, it’s important to take note of the fact that a careful balance between engagement and essential keywords must be met. After all, spamming it with irrelevant words is likely to turn users off rather than reel them in. And because long titles are usually truncated by the app store, only the first part of the name will be visible to most users.

Leverage the application’s description 

Apart from naming the application and making use of relevant keywords and phrases, its description must also be leveraged and aimed at the target consumers and not just the algorithm behind the search engine. It must pique the interest of the user and keep as engaged and informed as possible to encourage a download. It should also be brief and concise to avoid any confusion and boredom. For starters, the first two to three sentences need to be as eye-catching as possible because users are likely to explore all their options before making a commitment. And grabbing their attention in the first part of the description will keep them interested enough to read through everything else.

The description must also be as detailed as possible. Every benefit and feature must be listed because users are far more likely to gravitate towards applications with a wide range of useful features than those that offer very little. Try to focus on specific attributes and qualities that people will find the most value out of. It will help inspire confidence in the application.

Make of use icons for the app 

The icon associated with the app might appear small and insignificant. However, it’s anything but. In fact, it’s a very significant part of the page itself, and it’s especially important when you consider the fact that it’s likely to be the first thing that users see. Because of this, the icon presents a unique opportunity to help the application stand out from the rest of its competitors on the app store. One way of doing so is to implement multiple designs and testing out several alternatives to see which is able to drive the most conversions before settling for one.

Tell the app’s story through screenshots 

While a detailed description can go a long way in helping users understand what the application is all about, eyes are often drawn to screenshots first. As such, it makes sense to use their mediums to tell the application’s story. For instance, one of the screenshots uploaded can talk about the most useful features of the app while another can present instructions on how to make best use of it. But regardless of how they’re used, they must always remain as visually appealing and attention-grabbing as possible.

Improve user acquisition through promotional videos

There’s a limit to what screenshots and text can do when it comes to app store optimization. And for those who want to improve their respective user bases, a promotional video is a must. They’re the easiest way to mentally digest information, after all. And there’s no medium that can get conversions more than it does. But always be sure that the promotional video has all of the essentials – from basic instructions to its benefits from use. Don’t underestimate a call-to-action too because it can motivate users to download the app more than people think.

There are few things more important to the success of an application than the app store optimization process. It helps build awareness and exposure for an app to ensure that it reaches its audience, after all. While it can require a lot of work and involve plenty of testing, collecting as much relevant data as possible and hiring Nashville SEO specialists will improve your chances of attaining the desired outcome.