Influencers are turning down roles to appear on high-rated reality shows such as Married at First Sight and Australian Survivor.
According to confidential sources, Instagram and TikTok stars are turning down major offers due to strict contracts that may compromise their earning capacity and producers’ demands to hand over the passwords to their social media accounts.
A casting agent has revealed that influencers are complaining that reality TV is no longer “a safe space for them”.
“In recent weeks there has been a large volume of cast members who have changed their minds and are no longer interested in participating in these types of shows,” a source revealed to Yahoo Lifestyle.
“It’s been a real paradigm shift and the opportunity to appear on television is no longer as lucrative or sought after.”
A former reality star and influencer told the publication that appearing on a TV show can come with contractual obligations that some may find invasive.
For example, some reality shows require talents to sign their passwords so producers can access personal messages on their platforms.
“It’s an invasion of creative control and that has discouraged people from participating in these social experiments,” the reality star said.
Influencers are reportedly turning down roles to appear on high-rated reality shows such as Married at First Sight (pictured) and Australian Survivor. According to insiders, Instagram stars and TikTokers are turning down major offers due to difficult contracts
A casting agent told Yahoo Lifestyle that influencers are complaining that reality TV is no longer “a safe space for them”. Pictured: Former MAFS couple Jules Robinson and Cameron Merchant have built significant media careers since appearing on the show in 2019.
They added that influencers have “priced themselves out” of the need to appear on high-rated shows simply because of the size of their own followings and the big money that comes with product endorsement deals.
Many former reality stars have used their television fame to launch highly successful media careers based on social media platforms like Instagram.
Jules Robinson and Cameron Merchant have been a happy couple since they met on MAFS in 2019.
They were lucky enough to have their first baby in 2020 and have a considerable following of 1.2 million people.
The platform has also been advantageous to their individual careers. Jules leveraged her experience of body discrimination to launch her own line of shapewear to empower women.
Cam, who is open about his mental health struggles, is a representative for a number of charities and uses his social media to motivate and encourage others.
As of 2022, Jules can earn a whopping $3,701 per Instagram post, while Cam can command upwards of $2,407.
A source close to the show claimed producers have resorted to “selecting talent” for the reality shows from Instagram and TikTok users with a significant following. Pictured: Love Island Australia
MAFS ex-girlfriends Ella Ding, 29, and Domenica Calarco, 29, have sealed a $250,000 podcast deal alongside a sell-out line of merchandise following their appearance on the Nine hit in 2022.
Meanwhile, Abbie Chatfield has completely changed what it means to be a “reality star” after her stint on Matt Agnew’s season of The Bachelor.
The 29-year-old has become a major media presence, creating a multi-million dollar company.
Since The Bachelor, Chatfield has won I’m A Celebrity… Get Me Out Of Here! and hosted Channel Nine’s Love Island aftershow.
He will soon be returning to host a second season of Binge’s FBoy Island.
Abbie Chatfield has forged an unstoppable career since her time on The Bachelor in 2019.
Abbie, who has 479,000 followers on Instagram, can earn more than $2,251 per sponsored post on the platform.
Two other Bachelor stars, Laura Byrne and Brittany Hockley, have also developed major media careers since appearing on the dating show.
The duo’s Life Uncut podcast has proven to be a huge success and has helped the duo attract large amounts of money from sponsored posts.
In 2022, Influencer Marketing Hub reported that Laura could pull in a whopping $1,690 per Instagram post, while Brittany can earn $1,078 per post on the platform.
