A chic Scottish bakery has caused a stir with people queuing for more than two hours to get their hands on the baked goodies.
Lannan’s Bakery in Stockbridge, Edinburghopened in July 2023 and quickly became a social media sensation with over 61,000 followers on Instagram and hundreds of thousands of visits on Tik Tok.
Owner and self-taught baker Darcie Maher, 25, has become an overnight sensation after her chic menu of croissants, lemon tarts and orange cream puffs sent locals wild.
Lannan Bakery, which recently won the coveted LA LISTE award for ‘baking shop opening of the year’, opens at 8am and can have queues of up to two hours, with some customers often left unhappy as cakes run out.
Lannan bakery in Stockbridge, Edinburgh, has caused quite a stir after customers admitted queuing for more than two hours just to get their hands on their cakes.
On the menu: rhubarb, custard and almond pie at Lannan Bakery in Edinburgh
Owner Darcie Maher said she worked 17- to 20-hour shifts to deliver enough pies to her customers.
In a post on social media, Darcie said: ‘Summer is here and Lannan is busier than ever – Viennoiserie sells out by 10am and the queue starts earlier each day.
‘So starting Thursday, based on feedback from our customers, we will be limiting two of each cake per customer.
“This is something I have tried to avoid since we opened, but now it is a necessary step to ensure that as many of you as possible can try our cakes.”
The most popular cakes can sell out as soon as two hours after opening, forcing Darcie to take new measures to keep her customers happy.
Other menu items include a strawberry and almond tart, tiramisu, pistachio and white chocolate pain suisse and the bakery’s signature Lannan custard cake.
People have adopted Tik Tok to praise the bakery, including one local shopper who said she had been queuing since 8:15 a.m. and that it was “worth the wait.”
Meanwhile, Edinburgh customer Aimee Russell, who shared a shorten from the queue – was not deterred and instead insisted on getting their “delicious and renowned croissants”.
But not all customers have been so nice. Darcie said Edinburgh News who has suffered verbal abuse from shoppers when the cakes ran out, despite her best efforts to ensure enough were handed out.
Scottish baker Darcie, 25, learned to bake by reading about baking, before honing her craft in bakeries and restaurants across the UK.
Customers wake up early to try the shop’s famous croissants.
Other menu items include a strawberry and almond tart, tiramisu, pistachio and white chocolate pain suisse and the bakery’s signature Lannan custard tart.
Customers keep busy as they queue outside Lannan Bakery, in the Stockbridge area of Edinburgh
The businessman said the abuse, which occurs both online and in person, is “really disheartening”, especially after working grueling 5 to 8 pm shifts to deliver the cakes.
She told the publication: “My staff are doing their best to keep up with demand and we still have people coming in every day saying ‘you need to do more’ and ‘it’s ridiculous that you’re selling out, you need to try harder’. It’s really disheartening.
She added: “We get four or five bad reviews a day on Google and at least two or three people come to the bakery to complain. I can accept a certain amount of negative feedback, but the amount we have received because of our success is completely unnecessary.”
Content creator Aimee Russell insisted on getting her hands on their “delicious and famous croissants”
Customer Rachel said the queue was “worth the wait”. She took to TikTok to document her visit.
Darcie learned to bake by reading about patisserie, before honing her craft in bakeries and restaurants across the UK.
In 2021, she became known for her work on the bakery team at The Palmerston in Edinburgh, where she worked her way up to achieving her dream of opening Lannan, whose name derives from the Scottish Gaelic word for ‘house’.
After being named as one of the winners of the Pastry Shop Opening of the Year Award at the 2024 edition of La Liste’s World Pastry Awards, she told The Scotsman that the bakery “has surpassed everything I imagined it would be” and that winning the award was “an honour”.