A 27-year graduate in business administration earns $ 100 million in revenue from a teeth whitening system
Josh Elizetxe is the creator of Snow (photo)
A graduate company has made $ 100 million from the sale of a teeth whitening system that he invented during dental surgery, and the coronavirus has only contributed to his growth.
“I spent months researching oral care and oral cosmetics and testing products to prepare for my recovery. I realized that the brands lacked the ambitious appeal often found in skin care and makeup brands, ‘the 27-year-old told FEMAIL.
“I realized that oral care products were also part of the beauty routine.”
Australia is the company’s second largest selling country behind the United States, and there have been over 25 million unique viewers on the Snow website since launch.
The $ 567 wireless teeth whitening system, their top-selling product of 2019, has filed for five patents and includes a vegan anti-aging lip treatment ($ 43).
The system cleans itself to kill 99.99 percent of the bacteria, uses red light technology to keep your gums healthy during the process and a blue light spectrum to bleach.
Josh Elizetxe, of Phoenix, Arizona, launched Snow in 2017 after befriending his orthodontist and dental surgeon before undergoing dental surgery
The $ 567 wireless teeth whitening system, their top-selling product of 2019, has filed for five patents and includes a vegan anti-aging lip treatment ($ 43)
It also connects to a mobile app via Bluetooth to track and control the device.
In an independent study conducted by Prestige Testing, 97 percent of the participants experienced whiter teeth after one use and 100 percent after four weeks.
“In the first year, I would call every customer, including the celebrities who ordered, and ask them about their experience, everything from taste, smell, results, and sensitivity,” said Josh.
“Then I would take that feedback and improve every aspect of the brand, including the packaging.”
Alexa.com claimed that Snow is the “ Apple of Oral Care ” and voted the company the most popular oral cosmetics brand in the world by 2020.
Alexa.com claimed Snow is as the ‘Apple of oral care’ and in 2020 voted the company the most popular oral cosmetics brand in the world
The results speak for themselves: customers love the way the product brightens up their smiles in seconds
‘We have perfected our formulas for years. There is nothing comparable on the market, ”said Josh.
“Many online teeth whitening systems are not strong enough to deliver results that last, or they use harmful ingredients that can cause painful sensitivity.”
The COVID-19 outbreak that brought the world to a standstill has done nothing to Josh and his team that none of their employees have had to fire.
“COVID-19 accelerated our growth and showed us how big this brand will grow,” he said.
“We are always known for bringing professional treatments into our home, so the rush at home was incredible for us.
What are tips for getting whiter teeth?
1. Limit coffee, red wine and tea.
2. If you drink these dyes, try drinking them through a straw whenever possible.
3. Provide regular professional cleaning to reduce tartar build-up, which helps the dyes stick to your teeth.
4. Limit acidic fruits such as lemon water and the like, which can affect your teeth.
5. Remember that tomato-based pasta sauces can stain your teeth, because canned tomatoes are much more acidic than regular tomatoes.
6. Limit foods such as popcorn and ice cream, which are crispy and can put a lot of pressure on your teeth and increase the risk of fractures.
7. Be wary of charcoal toothpastes, which can simply be sandy and remove the enamel from the teeth.
The COVID-19 outbreak that halted the world didn’t do Josh and his team, who didn’t have to fire any of their employees (Josh and his girlfriend)
While the brand already sells a number of add-ons like charcoal silk ($ 32), a lip exfoliator ($ 63) and desensitizing serum ($ 36), they have more ideas in the works
“We broke company sales records, and we had over four million unique buyers in April and May alone.”
In those months they sold a product every 23 seconds.
While the brand already sells a number of add-ons such as charcoal silk ($ 32), a lip exfoliator ($ 63) and desensitizing serum ($ 36), they have more ideas in the works.
Josh just launched a whitening toothpaste that sold out in pre-order before the team had a chance to promote it.
Later this year he is looking for an electric toothbrush, mouthwash and additional flavors of whitening toothpaste.