Paris Hilton looked sensational at her Tan-Luxe launch event at Westfield Century City in Los Angeles on Wednesday.
The socialite, 43, showed off her toned figure in a bright, hot pink cutout minidress, paired with stiletto heels.
She completed the dazzling ensemble with delicate silver jewelery and sunglasses as she posed for stunning photos at the lavish event.
Her mother Kathy, looking chic in a pale pink satin jacket, was also on hand to show Paris some support, along with friends Vas J Morgan, Nicole Williams-English and Mikayla Nogueira.
It comes after Paris unveiled her collaboration with self-tanning skincare brand Tan-Luxe on Sunday.
Paris Hilton looked sensational at her Tan-Luxe launch event at Westfield Century City in Los Angeles on Wednesday.
The socialite, 43, showed off her toned figure in a bright, hot pink cutout minidress, paired with stiletto heels.
The singer showed off her incredible physique as she wowed in a futuristic pink PVC tie-dye dress for the new campaign.
Known for her iconic fashion looks, Paris did not disappoint as she paired the dress with bright pink heels and styled her platinum blonde hair straight.
Their new tanning product, THE FUTURE, is an airbrushed Self-Tan Mist 360 that delivers a professional-quality spray tan at home.
And Paris seemed to have a good time filming the campaign video, as viewers were greeted by not one, not two, but three versions of Paris.
As the video begins, Paris is on a mission to create an “iconic Paris slogan” for the new Tan-Luxe product.
The socialite then turns to AI Paris to help her brainstorm as she begins, “Ok, we need a new tagline for our new Tan-Luxe Airbrush 360 Self-Tan Mist.”
Spraying on the tan, she continues: ‘It’s very easy to apply, very long-lasting, streak-free and smells amazing.’ It is the future.’
AI Paris then suggests: “What’s wrong? The future is so hot… it’s burning.”
She completed the dazzling ensemble with delicate silver jewelery and sunglasses as she posed for stunning photos at the lavish event.
His mother Kathy, looking elegant in a pale pink satin jacket, was on hand to show her support.
Kathy posing with Laura Bamidele
It comes after Paris unveiled her collaboration with self-tanning skincare brand Tan-Luxe on Sunday.
Their new tanning product, THE FUTURE, is an airbrushed Self-Tan Mist 360 that delivers a professional-quality spray tan at home.
Paris posed with TikTok star Mikayla Nogueira
Former TOWIE star Vas J Morgan looked typically dapper in a black trench coat and fedora.
Speaking about the new product, Paris explained: “I’ve been spray tanning for over 20 years and have tried every formula on the market to perfect my glow.”
‘I knew I had met my match when I tried Tan-Luxe’s clear formulas. They were a total change for me. I felt like my tanning routine had jumped 40 years into the future!’
She joked: “I always tell my husband, ‘I’m not Paris when I’m pale.’ That’s why I’ve teamed up with Tan-Luxe to create the easiest-to-use, longest-lasting, most hydrating tan ever. And you’d know, since I am the Queen of Tanning.
Then the final Paris arrives and both Parises are overwhelmed by its beauty and comment, “The future looks good on you,” coining the slogan for the new product.
As future Paris adds, “I gotta run, this alien war, I’m like the general,” the other Parises respond, “Hot, Sliving,” while making sure to include Paris’s famous catchphrase.
Speaking about the new product, Paris explained: ‘I’ve been spray tanning for over 20 years and have tried every formula on the market to perfect my glow.
‘I knew I had met my match when I tried Tan-Luxe’s clear formulas. They were a total change for me. I felt like my tanning routine had jumped 40 years into the future!’
She joked: “I always tell my husband, ‘I’m not Paris when I’m pale.’ That’s why I’ve teamed up with Tan-Luxe to create the easiest-to-use, longest-lasting, most hydrating tan ever. And you’d know, since I am the Queen of Tanning.
Meanwhile, Tan-Luxe founder and CEO Marc Elrick said: “For our first celebrity collaboration, Paris was the ideal choice.”
“She has always been at the forefront, whether inventing the selfie in the early 2000s or, more recently, pioneering the Web3 space. For us, she is the future and her evolution aligned very well with the ethos pioneer of Tan-Luxe.”
Last week, Paris shared the adorable first snaps of her baby daughter London.
The star, who welcomed London via surrogate in November, posed with husband Carter Reum, 43, and son Phoenix, 15 months, in the first photos taken by CamraFace.
London looked adorable in a bow and pink dress as Hilton wrote a sweet caption.
She wrote: “Introducing London Marilyn Hilton-Reum, I have dreamed of having a daughter named London for as long as I can remember. I’m so grateful she’s here. I truly appreciate every moment I spend with her.
“Along with Phoenix, my angel babies have shown me a love I never thought could be so deep before I became their mother.”
Last week, Paris shared the adorable first photos of her baby daughter London.
The socialite, who welcomed London via surrogate in November, posed with her husband Carter Reum, 43, and their son Phoenix, in one of the first snapshots.
The star also revealed that her new song with Sia was inspired by her journey as a mother.
In the song Fame Will Not Love You, Paris sings devastatingly about trying to “find validation for my useless existence” in the “smiles” of the public, only to discover that “fame will not love you like a mother, like a a mother”. a father should do it.
She continued in her caption: ‘My incredible journey through motherhood has inspired a deeply personal new song with my dear friend Sia called Fame Won’t Love You.
‘The song serves as a reminder that the special bond I feel with my children, my husband and my family is more valuable than anything else in the world. It is a hymn that will allow you to keep your most sacred relationships even closer to your heart, whether with your family, your friends or yourself.
“I hope you love it as much as I do. It would mean the world to you to hear #FameWontLoveYou over and over again today.”