Gwyneth Paltrow officially debuted her expensive new clothing range on Sunday by posing braless in a low-cut jacket.
Proving she was the best option when it comes to promoting her brand, the actress, 51, posed for a stunning beachside shoot in her new G. Label range, which includes a pricey $795 jacket and $625 dress .
Braless and wearing a plunging navy blazer, Gwyneth posed up a storm in the revealing jacket.
She then changed up her look by putting on a strapless navy blue bikini top, paired with an open green cardigan and white striped pants.
Other pieces in the range include a skin-tight black bodysuit, priced at $145, and a preppy striped sweater, priced at $595.
Gwyneth Paltrow officially debuted her expensive new clothing range on Sunday by posing braless in a low-cut jacket.
Proving that she was the best option when it came to promoting her brand, the actress posed for a stunning beachside session with her new G. Label range.
Pieces from her new collection include a low-cut black bodysuit, which Gwyneth tucked into baggy jeans for the shoot.
The stylish navy blazer can also be paired with short skinny pants, priced at $495.
Posting a video of the full collection on Goop’s Instagram, the post was captioned: ‘Our new G. Label collection is like a love letter from Gwyneth herself.
‘Bringing back your favorites from the last 8 years and the bestsellers we know everyone loves, each one as cool, luxurious and effortless as the day they were first released. Link in bio to shop the full selection of pieces designed to stand the test of time.
Hours earlier, Gwyneth shared a glimpse of the G. Label collection, posing in an elegant cream dress.
In the series of four snaps, the Shakespeare In Love star pranced on the beach just meters from the incoming waves in one of her new dresses.
“A new G. Label collection launches tomorrow, but as always, we thought our social followers deserved the first entry,” reads the caption on Goop’s official Instagram page.
‘Shop the Hostess dress, a feminine yet simple favorite in lightweight natural linen, before the full collection expands tomorrow. Visit the link in bio for early access.
Going braless and wearing a low-cut navy blazer, Gwyneth offered a glimpse of the full look, which included matching navy skinny pants.
Hours earlier, Gwyneth shared a glimpse of the G. Label collection, posing in an elegant cream dress in the beachside shoot.
Pieces from the collection also included a chic cream-colored chunky knit sweater, which Gwyneth wore with white pants.
Gwyneth also made waves in a preppy striped sweater, priced at $595, paired with white denim shorts.
In the series of four snaps, the Shakespeare In Love star pranced on the beach just meters from the incoming waves in one of her new dresses.
Posting a video of the entire collection on Goop’s Instagram, the post was captioned: “Our new G. Label collection is like a love letter from Gwyneth herself.”
Paltrow initially launched Goop in September 2008, as a weekly email newsletter that provided things like new-age advice and an editor’s note from the actress that offered insight into her daily life.
For the cover photo, Paltrow has a satisfied look on her face, standing near the oncoming waves.
In keeping with the all-natural look, the mother of two had her blonde locks long, straight and loose down to about the middle of her back with a center part.
The last of the images showed her in close-up, as the dazzling sun dripped onto her golden locks and tanned face.
Paltrow launched the wellness and lifestyle brand and company in September 2008, initially as a weekly email newsletter that provided things like new-age tips and an editor’s note from the actress that offered insight into her daily life.
Goop continued to expand into e-commerce, collaborating with fashion brands, launching pop-up stores, hosting a “wellness summit, launching a print magazine, a podcast, which would be featured in a documentary series for Netflix.
After expanding into e-commerce, Paltrow saw Goop’s value grow to more than $250 million by early 2020.
In 2014, Goop began to face increasing criticism for marketing products and treatments that were considered harmful, including some described as “snake oil” based on pseudoscience.
Officials with the California Office of Consumer Protection sued Goop for false advertising, alleging that the company made unsubstantiated health claims about a variety of products.
The company ended up settling that particular lawsuit out of court, but other class action lawsuits have been filed against Goop for unsafe products.
With the help of Paltrow’s star power, the company has seen it grow substantially over the years, to the point that it was valued at around $250 million in early 2020.
Goop brands and product lines are sold online, at Goop Lab at Brentwood Country Mart in Los Angeles, and in pop-up stores in Los Angeles, Chicago, New York, The Hamptons, Dallas and Aspen.