Taylor Swift will arrive in Australia later this week for her sold-out Eras Tour and die-hard Swifties have already booked spots at a pop-up merchandise store.
An exclusive merchandise store will open at Melbourne’s Crown Casino on Tuesday morning and more than 20,000 fans have tried to book a space to visit it.
Unfortunately, the store only seats 3,000 customers in total, leaving 17,000 heartbroken Swifties unable to purchase Eras Tour attire ahead of their inaugural show in Melbourne on Friday.
Some of the merchandise on sale includes a branded water bottle for $40, a tour tote bag for $50, a canvas wall hanging for $55, and tour t-shirts that retail for $65.
Meanwhile, passionate fans who have saved their pennies can purchase a Swift-decorated Tour sweater for a staggering $120.
Taylor Swift (pictured) will arrive in Australia later this week for her sold-out Eras Tour and die-hard Swifties have already booked spots at a pop-up merchandise store.
Corona told the Herald of the sun that foot traffic at its renowned hotel increased by 70 per cent in the run-up to Swift’s concerts, and Melbourne’s CBD was expected to be completely packed over the weekend.
Taylor Swift fever has definitely hit Australia ahead of her sold-out shows in Sydney and Melbourne, and die-hard Swifties in Victoria can also visit a Taylor-themed cafe.
Blank Space Café in Newtown in the South Geelong region is offering customers a unique Swift-themed dining experience.
An exclusive merchandise store will open at Melbourne’s Crown Casino on Tuesday morning and more than 20,000 fans have tried to book a space to visit it. Unfortunately, the store only seats 3,000 customers in total, leaving 17,000 Swifties heartbroken.
Some of the restaurant’s notable features include a huge banner with a drawing of Swift and ‘Blank Space’ cups where customers write their name.
Swift will arrive in Australia later this week to perform seven sold-out shows starting Friday, with revenue expected to reach hundreds of millions of dollars.
The 34-year-old pop star’s Australian tour will benefit many Australians in unexpected ways, with countless Swifties shelling out big bucks on costumes and props for her show.
“Spending on fashion and craft supplies in the run-up to the concert is in addition to visitors’ usual spending,” said a representative for economist Deloitte. Nine.
They added that Australian Swifties, excited to see their idol perform live, were expected to spend a staggering $220 million.
In addition to the millions of dollars spent on tickets, interstate fans will spend large amounts on travel to shows, hotel reservations, purchases of food, drinks and merchandise.
It’s estimated that fans have already spent $126 million on concert tickets, and combined with the additional $220 million, Australians are spending a whopping $346 million on Swift’s 2024 Eras tour in Australia.
Swift will arrive in Australia later this week to perform seven sold-out shows starting Friday, with revenue expected to reach hundreds of millions of dollars.