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An Australian beauty brand famous for its “too good to be true” hair range is making waves with two “must buys” for 2024: a mask that makes your locks ‘smell like vacation’ already shampoo and conditioner offering an instant “burst of shine.”
coconut and eve was started by Australian expat Emily while she was enjoying the rejuvenating benefits of spas in Ubud, Bali.
The mum, who is also behind hugely successful brands Bellabox and Sand & Sky, was inspired mid-volcano hike and wanted to try and bottle the ‘magic of Bali’ in a way that combined tropical ingredients with science.
The result is one of the country’s leading skin and hair care brands that features raw virgin coconut as its main ingredient; Indonesia is the world’s largest producer of this superfruit known for its exceptional beauty benefits.
Sweet Repairing Hair Mask Results: This scientifically formulated repair formula transforms hair in five minutes using biomimetic ceramides, keratin and hyaluronic acid.
Following Coco and Eve first star product, the Like a virgin hair maskThe newest purchase flying off the shelves this year is the $49 one Sweet Repairing Hair Mask.
Having received over 542 rave reviews, the scientifically formulated repair formula transforms hair in five minutes using biomimetic ceramides, keratin and hyaluronic acid.
It’s also packed with banana, avocado, guava, rambutan and the famous raw virgin coconut and only needs five minutes to absorb after shampooing.
‘My hair is oily at the scalp but very dry towards the ends, so I find it very difficult to find products that help. “This mask is absolutely magical, it gives my hair shine and doesn’t make my scalp greasy, plus it smells amazing,” wrote one excited shopper.
‘Another great face mask. My hair is a million times softer from the first use and I have hardly any breakage! “This mask definitely delivers on everything it promises,” added another.
He face mask It’s packed with banana, avocado, guava, rambutan and the famous raw virgin coconut and only needs five minutes to absorb after shampooing.
The second purchase that’s sweeping social media right now is the new $62 one. ‘Pro Youth’ Shampoo and Conditioner Set.
very different from Coco and Eve popular Super Moisturizing range, this place uses probiotics and retinol and increases hair “vigority” while providing instant shine.
It has been clinically shown to improve hair shine by 93 per cent when used with the brand’s Youth Revive range.
“This is the best shampoo ever,” one woman wrote.
‘I love, love, love this shampoo, conditioner and hair oil. “He left my hair straight and dull, beautiful and with movement, with great shine,” added another.
‘I love the scent. Nice and light. The shine you get from this line is a game changer. It works great on my fine, long 2A hair. It works great with very lightened blondes and I love the retinol used in this! It’s about time we start focusing not only on our hair but also our scalp,” praised a third.
Hamilton lived away from his home in Singapore for 13 years to get Coco&Eve off the ground, and his sacrifice has ensured a bright future for the brand.
Emily Hamilton has lived away from home for 13 years to get Coco&Eve off the ground, and her sacrifice has ensured a bright future for the brand.
The entrepreneur was pulled in two directions: having a house she called her own in Australia and building a brand; she opted for the more volatile option and took a risk.
Emily sold her childhood home to raise funds to boost her brand, which remains 100 percent privately owned, and relied on her seven years of prior beauty experience to make an impact in the market.
‘When I began to investigate what would eventually become coconut and evethe vegan and anti-cruelty movement was just finding its feet,” Emily recalled. “It meant a lot to me because I was very conscious about consumption.”
“There were, and still are, many brilliant hair care products on the market,” she told FEMAIL.
‘But I wanted to occupy a space between certified supermarket and salon products. “This brand works to connect directly with the consumer and ensure they receive spectacular service.”
You can buy the range here.