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Love Island winner Molly Smith has been introduced as Boohoo’s new ambassador for 2024, as she lands the brand’s biggest deal yet.
The Manchester-born reality star has become sought after, with multiple brands looking to sign her, following her recent appearance on the first series of the ITV2 show All Stars, where she met her footballer boyfriend Tom Clare.
Now the influencer, 29, has signed exclusivity with the fashion brand for a 12-month deal and will launch her first curated edit on April 3, just weeks after winning Love’s £50,000 cash prize Island.
In a promotional photo, Molly put on a daring display in a sheer red lace dress from her stunning new collection.
Speaking about the collaboration, Molly enthused: ‘I’m absolutely delighted to be partnering with boohoo! It’s a brand I’ve loved and used for years, and now being part of the family is just amazing.
Love Island winner Molly Smith has been unveiled as Boohoo’s new brand ambassador for 2024
Now, the 29-year-old influencer has signed an exclusive contract with the fashion brand for a 12-month contract and will launch her first curated edition on April 3.
Speaking about the collaboration, Molly enthused: ‘I’m absolutely delighted to be partnering with boohoo! “It is a brand that I have loved and used for years, and now to be part of the family is just amazing.”
“We have some amazing things in the works and I can’t wait for everyone to see what we’ve been creating.”
boohoo Marketing Director Sam Leach echoes this sentiment: “We are incredibly proud and excited to be working with Molly Smith.
‘Her style is the epitome of what boohoo stands for: accessible, modern and versatile. “Molly’s enthusiasm for fashion is evident, making her a natural fit for our brand.”
Molly won Love Island with her boyfriend Tom and her ex-partner, who she met on the winter edition of the series three years earlier, came second.
Viewers praised her for the mature way she handled life in the TV show’s villa with her ex Callum Jones, who dated several islanders including Georgia Steel and Jess Gale.
Fans of the show were hoping to see Molly and Callum rekindle their three-and-a-half-year romance, which only ended six months before the All Stars competition.
Despite remaining close friends, the exes have insisted there are no romantic feelings between them, and Callum is still searching for his connection with Jess Gale.
The Manchester-born reality star has become sought after, with multiple brands looking to sign her, following her recent appearance on the first series of the ITV2 show All Stars, where she met her footballer boyfriend Tom Clare.
Tom previously admitted it was shit to see the reaction from viewers, who were expecting a fairytale ending between Molly and Callum.
He said: “I went out and saw loads of messages saying that Molly and Callum should get back together and it sucks to see it, it sucks, but there was nothing in the villa.” sign of it.
‘If there had been an inclination, if there had been flirting, I would have addressed it, but there was nothing at all. “I get it, they want the fairy tale and they’ve been together for a long time, but at the end of the day it still sucks to watch.”
Molly Smith’s first boohoo issue will be available to buy from boohoo.com on Wednesday 3 April 2024.