Kendall Jenner gave fans a glimpse of her latest college tour to promote her brand 818 Tequila this week on Instagram.
The model, 28, visited three U.S. college towns and partied with students in an effort to raise the public profile of her spirits company.
In the video, Jenner, who recently partied with Hailey Bieber, headed for the first time to Tuscaloosa, Alabama, where she stopped by a local bar.
The runway expert received an enthusiastic welcome from a swarm of college students as she took photos and served margaritas.
Jenner then headed to Athens, Georgia, where she visited a local club and led attendees in a chant of support for the University of Georgia Bulldogs.
Kendall Jenner gave fans a glimpse of her latest college tour to promote her brand 818 Tequila this week on Instagram.
The model, 28, visited three U.S. college towns and partied with students in an effort to raise the public profile of her spirits company.
The social media powerhouse then surprised several fans by showing up at a house party with boxes of pizza and a sizable bottle of 818 Tequila.
The final part of the video followed Jenner as she visited Gainesville, Florida, where she served several drinks during a trip to a local bar.
The reality show figure was also signed merchandise for clients.
He wrote a short message in the caption of his post to thank the students who attended his promotional events “for all the love and support.”
Jenner initially launched 818 Tequila in 2021 and has since appeared in numerous promotional videos and photos for her brand.
The model’s first college tour for her company took place in October of last year and visited several locations in the Midwest to raise 818 Tequila’s public profile.
The entrepreneur spoke about her brand during an interview with Harper’s Bazaar Australia and talked about what attracted her to the tequila business.
‘I grew up in California and my family was always interested in tequila. I was fascinated by the history of drinking tequila and the production that goes into it,” she said.
In the video, Jenner, who recently partied with Hailey Bieber, headed for the first time to Tuscaloosa, Alabama, where she stopped by a local bar.
The social media powerhouse surprised several of her fans by showing up at a house party with boxes of pizza and a sizable bottle of 818 Tequila.
The final part of the video followed Jenner as she visited Gainesville, Florida, where she served several drinks during a trip to a local bar.
Jenner then stated that she set out to start a spirits brand that would appeal to younger audiences.
“I wanted to create something that resonated differently, with a high level of quality that spoke to a new generation of tequila consumers,” he said.
The model also expressed that she intended for 818 Tequila to set a new standard for women-owned liquor companies.
‘I felt that the market was historically dominated by men; If you look at the labels and marketing campaigns of other brands in previous years, there are many similarities. “I wanted to create something that could appeal to everyone,” he stated.