- The brand has announced its first plant-based hot dog on social media.
- It will also launch two flavors of meatless sausages: Bratwurst and Italian
- The plant-based food will be appropriately named “NotHotDogs” and “NotSausages.”
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Oscar Mayer has launched a very surprising new version of its iconic hot dogs: a meatless sausage.
The brand today announced the launch of its first plant-based dog, and revealed that it will also launch two meatless sausage flavors: Bratwurst and Italian.
Sharing the news on his social media accounts, the popular meat producer wrote: “Introducing Oscar Mayer NotHotDogs and NotSausages, the first plant-based offering from Oscar Mayer and the first plant-based meat innovation to come from The Kraft Heinz Not Company.’
Ahead of the summer season, the brand explained that it has worked hard to ensure meatless versions of its sausages and hot dogs offer the same “savory taste and thick, juicy bite” as its original offerings, adding that alternatives plant-based “Grills beautifully, with a classic meaty color and excellent grill marks.”
Oscar Mayer has launched a highly controversial new version of his iconic hot dogs
The brand announced its first plant-based hot dog on social media on March 6, created by The Kraft Heinz Not Company.
He added that the hot dogs will be “available in bun form.”
The meatless sausages mark Oscar Mayer’s first plant-based offering; Kraft Heinz Not Company CEO Lucho López-May said in a press release that the brand wanted to offer “devoted vegans” the same “delicious” experience that meat eaters offer. Enjoy while you eat their products.
“Our goal is to create delicious plant-based foods that are delicious and accessible to everyone, from the devout vegan to the plant-curious,” said López-May.
‘We know people are hungry for plant-based meat options from brands they know and trust.
“By launching the joint venture’s first product in the plant-based meat category, we saw an opportunity to satisfy these consumer cravings.”
The news came as a pleasant surprise to the brand’s vegan fans, who quickly flooded Oscar Mayer’s Instagram announcement with excited praise for the new launches.
Many foodies shared their enthusiasm for the new food products online. ‘Very interesting!!! “I was wondering when something like this would happen,” said one foodie.
According to the US Plant-Based Foods Market Report: ‘The US plant-based foods market will be valued at $8.88 billion by 2023’
One person wrote: ‘Yessss’.
Another person commented: ‘Call me vegan dog Keagan.’
A third person added: “Let’s go.”
‘Very interesting!!! I was wondering when something like this would happen,” commented one foodie.
Last year, Kraft Heinzz Not Company also launched NotMac&Cheese, KRAFT NotCheese Slices and NotMayo.
According US Plant-Based Foods Market Report: ‘The US plant-based food market was valued at $8.88 billion in 2023.’
“The market is projected to earn $19.07 billion by 2030.”