A UK store has left shoppers confused after it began promoting a range of Easter sweets weeks before Christmas Day.
This time of year, shoppers often make a beeline for the mince pies, cream liqueur and jars of roses that line the shelves of grocery stores across the country.
Preparations for Easter don’t start until much later, but that doesn’t seem to have stopped retailer B&M from advertising Cadbury’s Mini eggs months before the festival takes place in April.
Bags of Cadbury’s Mini eggs were on display at B&M on December 10, but it didn’t take long for chocolate lovers to realize that “we still have Christmas, New Year and Valentine’s Day” before Easter.
Instagram page UKnewestfood announced the product’s availability on social media, sharing a snap of the huge one-kilo bag of chocolate and declaring the arrival of “Easter.”
‘Mini Eggs are back in 1kg bags!! Happy Easter. Available now for £14 at B&M,” they added.
When pictures of the Easter treats started appearing on the internet, chocolate lovers didn’t hesitate to share their views on the early arrival.
On hasn’t even been born yet.” ‘.
Bags of Cadbury’s Mini eggs were displayed at budget store B&M on December 10
Christian tradition states that Jesus was born on December 25, was crucified on Good Friday and resurrected on Easter Sunday.
Another social media user joked: “I guess this is what they call a spoiler alert.”
While a third despaired: ‘Oh, that’s ridiculous.’
A fourth person seemed shocked and commented: “This can’t be real?”
Others, however, were delighted that the Easter chocolate had gone on sale early, with one person posting a photo of Mini Eggs and other chocolate treats, with the caption: “I knew it was coming for Christmas and I need to stock up early.” .
A sixth person chimed in: “NO ONE should EVER make any comment, even a SLIGHTLY negative one, about the appearance of Cadbury Mini eggs.”
Someone else joked: ‘Read your Bible.’ The wise men brought gold, Cadbury cream and myrrh.
Another user added: “Cadbury Mini Egg Chocolate Bar is SO GOOD, although I’m going to let this Prime Temporary Holiday Directive breach slide… just this once.”
Fans of Mini eggs, however, were not only concerned about their early appearance in the store, but were also surprised by how expensive the B&M bag of sugar-coated chocolates was.
On hasn’t even been born yet.” ‘
Fans of the sugar-coated sweets have gone wild after a shopper spotted a huge bag of Easter sweets in a B&M store – but many are less happy with the £14 price tag.
Several people criticized the “outrageous” price of confectionery items which were selling for £14 a bag.
One person wrote: ‘I need them in my life. I couldn’t get the big bag last Easter.
However, another claimed: “£14 is crazy.”
A third wrote: “For £14 I want a real chicken that lays mini eggs, this is outrageous.”
This isn’t the first time Cadbury fans have been upset by the price of their favorite snacks.
Earlier this year, shoppers were outraged after the brand admitted they had changed the price of the famous eggs.
Responding to an angry customer on X, formerly Twitter, the brand admitted it “has to make some carefully considered price increases across our range”, telling shoppers the decision was “a last resort”.
The price of a bag of Mini Eggs chocolate (80g) has increased by 25 per cent at major retailers including Sainsbury’s, Tesco, Asda and Morrisons, from £1 to £1.25.
People on X (formerly Twitter) shared their views on the soon arrival of Mini Eggs.
Meanwhile, the cost of the Mini Eggs Bar (110g) has also increased at Morrisons and Tesco by 25 per cent, from £1 to £1.25.
At Sainsbury’s and Tesco, the mini egg carton (38.3g) is now 20 per cent more expensive, with the price rising from 50p to 60p, according to recent figures.
The price hike on popular Easter products has left dozens of shoppers furious, and one fan in particular captured the apparent mood with a post on X.
Rowena Coxwell wrote on January 19: “Having to take out a loan to buy a bag of Mini Eggs, what prices are these.”
Cadbury responded directly to the post with the comment: “Hi Rowena, making changes to the pricing of our products is always a last resort, however costs across our supply chain have increased significantly.”
‘The basic ingredients we rely heavily on, such as cocoa and sugar, are much more expensive, while the cost of energy, packaging and transport also remains high.
“As a result, we have to make some carefully considered price increases across our range so we can continue to offer consumers the brands they love without compromising on taste or quality.”
Other fans also shared their frustration over the price increase on
Many were delighted with the prompt arrival, eager to get their hands on the chocolate. One wrote: ‘I need them in my life. I couldn’t get the big bag last Easter’
Another said: “I really want some mini eggs but the price of buying a small bag is rubbish so it bothers me.”
A spokesperson for Mondelēz International, which owns Cadbury, told MailOnline: ‘We understand the economic pressures that consumers continue to face and raising prices is a last resort for our business.
‘As food producers, we continue to experience significantly higher input costs across our supply chain, with ingredients such as cocoa and sugar, which are widely used in our products, costing much more than before.
‘Meanwhile, other costs such as energy, packaging and transportation also remain high. This means that our products remain much more expensive to manufacture and, although we have absorbed these costs where possible, we still face considerable challenges.
“As a result, we have to make some carefully considered price increases for our Mini Egg products so that we can continue to offer consumers the brands they love, without compromising the great taste and quality they expect.”
It comes after Cadbury was criticized by shoppers in February last year for reducing the size of several Mini Eggs products.
The chocolate giant cut out medium and large-sized Easter eggs in what was called an example of “inflationary contraction.”
The chocolatier’s Mini Eggs weighed 97g, down from 130g, although it was still priced at £1.25.