Charlotte Tilbury has sold her eponymous makeup brand and will hand over full ownership of her line to a Spanish firm in 2031.
Barcelona-based Puig, which also owns Carolina Herrera, Dries Van Noten and Jean Paul Gaultier, first took a minority stake in the brand in 2020, and in the four years since then, Charlotte Tilbury has more than tripled its net income.
Their successes led Puig to reveal today that he has extended his collaboration with Charlotte Tilbury until 2030.
The makeup mogul, 51, who spends her time between London and Ibiza and is close friends with supermodel Kate Moss, will retain a majority stake until 2030, before Puig takes full ownership in 2031. fashion business reported.
“It is a privilege to continue our strong collaboration with Charlotte and her team,” Marc Puig, president and CEO of the Puig family firm, told the fashion magazine.
MailOnline has contacted Puig and Charlotte Tilbury for comment.
Charlotte found fame as a makeup artist backstage on the fashion week circuit, before establishing her brand in 2018.
Her products quickly became synonymous with soft, glamorous makeup, earning her a host of celebrity fans, including Bella Hadid, Kylie Minogue and Sienna Miller.
Charlotte Tilbury will hand over her eponymous makeup brand to the Spanish firm Puig, but will maintain a minority stake until 2030 (seen this month)
In 2020, after just eight years building her empire, Charlotte closed a deal with the Spanish company Puig to take her great British brand global.
Puig acquired a majority stake worth an estimated £1 billion, with Charlotte retaining a “significant minority” and continuing as chairman, president and creative director.
Reports on how much she herself earned from the lucrative Puig deal vary between £50m and £500m.
The brand’s success is largely due to its flagship products, including the Pillow Talk and Magic Cream lipstick range.
Between April 2020 and March 2021, at a time when we were told women weren’t even wearing makeup due to the pandemic, five products from the Pillow Talk range were sold every minute.
Charlotte grew up in Ibiza. Her artist father, Lance, and film production director mother, Patsy, moved there when she was nine months old and became part of a thriving party scene.
Before he was ten years old, he danced with Grace Jones in nightclubs with James Brown sets.
The beauty industry has proven to be a lucrative business for the rich and famous in recent times, and in 2019, Kylie Jenner became a bonafide billionaire at the age of 22 after selling the majority stake in her cosmetics brand. for $600 million (£473,385,600).
Pictured: Sienna Miller, Rita Ora, Charlotte Tilbury, Kate Moss Prince’s Trust Gala 2023 hosted by Edward Enninful in New York
The brand, established in 2018, has a host of celebrity fans including Kate Moss and Kylie Minogue (pictured: Charlotte Tilbury Covent Garden store)
Pictured: (LR) Queen Camilla, Ewan Venters, Charlotte Tilbury and Tom Parker Bowles attend the launch of Tom Parker Bowles’ new book Cooking & The Crown at The Audley Public House in September 2024 in London.
Beauty products giant Coty Inc. announced in November 20219 that it would buy a 51 percent stake in Jenner’s makeup and skin care empire.
The reality star-turned-beauty mogul, then 22, still owns an estimated 44 percent stake. At the time, the sale gave Jenner’s company a new valuation of $1.2 billion.
Jenner was named by Forbes earlier this year as the world’s youngest self-made billionaire of all time, with an estimated net worth of $1 billion.
Jenner, the youngest of the Kardashian-Jenner family, started her makeup line in 2015 by selling lipstick kits.
The kits sold out within minutes of their launch, an early sign of the power of their more than 270 million followers on social media.
Meanwhile, Selena Gomez has also hit a high note with her cosmetics company Rare Beauty.
The actress and singer, 32, founded the brand in 2019 before launching it in North America in 2020.
In 2022, the company sold around $70 million (£55 million) in the blush category alone, according to Bloomberg.
Kylie Minogue was introduced as the new face of Charlotte Tilbury (right) alongside Richard E. Grant, Kate Moss and Amelia Dimoldenberg.
Kate Moss has long been one of the faces of Charlotte Tilbury and she looked sensational as she posed with one of the makeup mogul’s eyeshadow palettes.
Her company sells two different blushes, but is best known for its TikTok-viral Soft Pinch Liquid Blush, which sells for £22.
It comes after Kylie Minogue was unveiled as the new face of Charlotte Tilbury’s Christmas campaign alongside Richard E. Grant, Kate Moss and Amelia Dimoldenberg.
To launch her new holiday campaign, titled Charlotte Tilbury Beauty Show, the makeup mogul stepped up her celebrity reach by pulling out all the stops to feature a stellar line-up of talent.
Showing off glitter eyeliner, Minogue, 56, posed in a silver sequin minidress for her shoot alongside Tilbury, 51.
Minogue and Tilbury have been friends for years, but this is the first makeup campaign they have worked on together.
In 2019, Tilbury launched a lipstick called Dancefloor Princess in tribute to Minogue.
Meanwhile, Moss, 50, radiated her usual glamor in pink eyeshadow.
Regulars at Tilbury campaigns, the two women have been friends since they met aged 19 at a magazine shoot in the 1990s and Mrs Moss is even godmother to Charlotte’s children.
Tilbury campaign regulars Kate and Charlotte have been friends since they met aged 19 at a magazine shoot in the 90s and Kate is even godmother to Charlotte’s children.
Bella Tilbury (pictured), Charlotte’s niece, as well as Leah Halton and the London Gay Men’s Choir also appeared during the Christmas 2024 launch.
Speaking about the launch, Ms Tilbury said: “You’ve all heard of the real variety show – this is a magical beauty variety show, never seen before and the first in the world.”
Moss, who was discovered at the tender age of 14, was one of the biggest models of the ’90s, while Tilbury soon became one of the most sought-after makeup artists of the era.
She has been an inspiration for many Charlotte Tilbury innovations over the years, and last year she became the face of the Beautiful Skin Foundation.
Moss is also said to be the muse of the original cult classic lipstick, Pillow Talk, and Tilbury revealed that the model was one of the first to wear it on a red carpet.
Hosted by Chicken Shop Date’s Ms Dimoldenberg, 30, the Charlotte Tilbury beauty show featured stars including actor Grant, 67, Taylor Swift’s well-known dancer Kameron Saunders, 32, and model Jourdan Dunn, 34.
Revealed through a series of videos on social media in the coming weeks, the celebrities will perform for fans of the brand and give presentations.
Bella Tilbury, Charlotte’s niece, as well as Leah Halton and the London Gay Men’s Choir will also be present at the launch.
Tilbury also announced that all sales of Magic Cream on November 13, World Kindness Day, will be donated to the Kings Trust.
Speaking about the launch, she said: “You’ve all heard about the real variety show – this is a magical, never-before-seen beauty variety show, the first in the world, with a star-studded line-up and incredible talent.”
‘This holiday season, I want to invite everyone, everywhere, to unlock their inner confidence and discover the beauty secrets of the stars.
‘Because life is about confidence, it’s where the magic begins, when we feel more confident, we can achieve anything.
‘As I always say, dare to dream it, dare to believe it, dare to do it.’