Thanksgiving is the Christmas Eve of TV sales events, but many of the best Black Friday TV deals are already available, and if you shop today, you’ll be at the head of the shipping line. I’m a TV expert and have tested and reviewed over 100 TVs over the years and have highlighted the best TV discounts anyone on our team has tested below. Or head here for more of the best early Black Friday deals.
Updated November 28: We’ve added two new deals and reorganized the listing by ascending price.
Featured Offers
Photography: Best Buy
For one thing, I wouldn’t watch the Super Bowl on this super-cheap Hisense TV. On the other hand, a decade ago it would have blown me away. I just bought this TV for my mom and it’s the one we use today to watch soccer and play Switch. The software boots up surprisingly smoothly and quickly and, since it’s a Hisense, it’s quite bright compared to other TVs I’ve seen at this price. —Martin Cizmar
Photography: Best Buy
If affordability and convenience top your TV checklist, this balanced entry-level model from Roku is an attractive option. Roku’s simplified interface runs the program, making it easy for even the least technically inclined among us to navigate between inputs, streaming TV, and your choice from hundreds of streaming services. The TV’s picture quality isn’t top-notch and its 60Hz refresh rate may not appeal to avid gamers, but you do get good brightness, vibrant colors, local dimming for solid black levels without light spotting, and smart support for Apple. Homekit, Alexa and Google Assistant.
Photography: Ryan Waniata
If you’re looking for something more affordable, the Hisense U7N QLED TV (8/10, WIRED recommended) is our pick as the best TV for most people right now, thanks to its combination of spectacular brightness, vivid dot colors quantum and excellent contrast. We saw some uniformity issues in testing (aka dirty screen effect), but it’s not noticeable in most situations, and the TV’s mini LED backlight system is a step above regular LED TVs, with Many dimming zones for minimal “blooming” or light washout. around bright images. An intuitive Google TV interface and high-end gaming features complete the package for a TV that far exceeds its price tag.
Photography: Ryan Waniata
Looking to break the shine barrier? Hisense’s 65-inch U8N TV (8/10, WIRED recommended) is among the brightest we’ve tested, outshining the vast majority of its LED rivals with its scorching reflections and voluminous quantum dot colors. You’d think all that power would make it perform poorly in the dark, but the U8N’s advanced mini LED backlighting allows for inky black levels in very low light. You’ll also get top-notch gaming features and a Google TV interface. The TV’s off-axis picture quality and motion handling are fine, but otherwise you get many of the benefits found in premium TVs for much less money. If we add to that a good sale, it will be difficult to say no.
Photography: Amazonas
Not to be outdone, Samsung’s second-tier OLED (9/10, WIRED recommended) is another of my favorite TVs of the year. The 65-inch model’s QD-OLED panel (the 42-, 48-, and 83-inch models use a more traditional WOLED panel) provides fabulously rich colors and a slight brightness boost over its C4 counterpart, along with perfect black levels. and excellent image quality from any angle that makes OLED TVs have the best performance. Like the C4, you’ll get HDMI 2.1 support on all four inputs, and Samsung’s Game Hub lets you stream games from an impressive list of services, including Xbox. Like all Samsung TVs, the S90D does not support Dolby Vision, the most common dynamic HDR format, opting instead for HDR10+. Otherwise it is difficult to find a defect.
Photography: Amazonas
If I had known the Bravia 7 (7/10, WIRED recommends) would fall this low, I honestly would have given it a higher score. It seemed a little high with its $2,300 MSRP, but now that it’s $1,000 less and $400 off its original retail price, it looks like Sony is giving these things away. My main complaint about the Bravia 7 was its noticeably poor performance from the side. However, if you’re looking primarily straight ahead, this is a great performer for the money. The TV’s mini LED backlight is incredibly bright, with dazzling colors, excellent contrast, and stunning clarity across all content. Like most TVs in its class, it packs premium gaming features (though only on two of its four HDMI inputs) and its Google TV interface adds intuitive control. At this price, this is one of the best options for anyone looking for a brilliant yet refined TV experience.
Photography: Amazonas; fake images
LG’s C4 (9/10, WIRED recommended) has always been named one of the best TVs you can buy, for good reason. You’ll get the stunning contrast and perfect black levels of a superior OLED display, rich, naturalistic colors, sharp, bright image processing, and solid brightness with support for Dolby Vision HDR. LG’s smart interface is quirky but lightning-fast, and the Magic Remote works like a Nintendo Wii remote for versatile control. Extras like four fully equipped HDMI 2.1 inputs to deliver the best gaming features make the C4 feel like a flagship TV at a second-tier price. (Note: We’ve seen this price fluctuate in recent weeks, dropping as low as $1,400, so you might want to keep your buy tab open and your finger ready.)
Photography: Amazonas
This is a huge saving on a trophy TV with an incredibly fast refresh rate, dazzling brightness and surprisingly rich sound from the side speakers. I’ve been testing this TV at home for the last two months and have been delighted with the performance, to the point where I’ve converted to the Hisense brand and it’s all I’ll buy now. —Martin Cizmar
Photography: Amazonas; fake images
The Sony A95L (9/10, WIRED recommended) is the best 4K TV I’ve ever seen. It’s so good that Sony decided not to update it for 2023. Instead, the company turned its attention to backlit LED TVs like the incredibly beautiful Bravia 9 (9/10, WIRED recommends), but the A95L is still arguably the best of the bunch. company. You’ll get perfect black levels for incredible contrast, sweet, accurate colors, and impressive brightness for an OLED display. Unlike LED TVs, including the Bravia 9, it looks almost perfect from any angle. The icing on this cake is Sony’s XR processing, which provides crystal-clear detail for a remarkably immersive image. The TV adds solid features, including a Google TV interface and support for next-gen games (although only on two of its four HDMI ports, which helps keep the TV a perfect 10). It’s an expensive screen that’s a little easier to stomach at a 55-inch size and especially tempting at a great deal.
Another brightness champion, the Bravia 9 (9/10, WIRED recommends) combines its next-generation LED power with brilliant balance to create one of the most exciting performances of any TV I’ve tested. You’ll almost feel the heat of the sun or lasers cascading across the screen, while Sony’s proprietary backlighting and processing systems deliver incredible contrast and clarity. You’ll get Sony’s Google TV smart interface for easy navigation and high-end gaming features, including in-house PlayStation exclusives. The TV’s off-angle viewing is good, not great, and I wish Sony would offer HDMI 2.1 gaming support on more than two of its four inputs, but if you’re looking for the best LED TV on the market at its lowest price yet, you are welcome.