Daily Mail Australia has recorded a striking increase in readership and has notably bucked the trend of declining audiences among other news publishers.
The latest figures recorded by market research company Roy Morgan showed that Daily Mail Australia had an 18 per cent increase in viewership over the past year.
That put its average monthly audience in the year to the end of September at 6.86 million.
“This significant growth shows readers are flocking to Daily Mail Australia for the latest breaking news, entertainment, sport and lifestyle,” editor Felicity Hetherington said.
‘The figures are a reflection of our highly talented newsroom and a deep understanding of what our readers like and don’t like.
“Our new Mail+ premium stories, featuring some of our best stories and most impactful columnists, have also found deeply engaged readers.”
In contrast to Daily Mail Australia’s improvement, four other major news publishers recorded year-on-year declines.
The Daily Mail Australia home page
Website news.com.au was down four per cent year-on-year, while nine.com.au had a steeper drop of 7.6 per cent.
ABC News (-6.1 per cent) and the Sydney Morning Herald (-4.9 per cent) also saw their audiences decline, while 7News had the steepest one-year drop of 20.5 per cent.
A series of widely read exclusives have fueled the rise of Daily Mail Australia’s audience, including a series of scoops on the Queensland RAAF airman charged with his wife’s death and the tragic bullying suicide of schoolgirl Ella Catley. Crawford.
The DMA showbiz team also had exclusives on actor Samuel Johnson becoming a country courier, photos from Tammy Hembrow’s wedding and celebrity news from the spring racing carnivals in Melbourne and Sydney.
Meanwhile, Daily Mail Australia is enjoying growth in its new shopping vertical.
“Our shopping channel has gone from strength to strength since launching in October and is already showing great promise for 2025,” Hetherington said.