The family of a high-profile businesswoman has been left heartbroken after she died in a horror crash while driving an all-terrain vehicle.
Marketing executive Lisa Ronson has been remembered as a woman “loved by all who knew her” after her tragic death in a farming accident.
Emergency services were called to Ms Ronson’s property on Daylesford-Clunes Rd in Ullina, near Daylesford in regional Victoria, about 7pm on Saturday.
Medibank’s marketing director was riding his all-terrain vehicle when he lost control and crashed.
Sadly, Mrs Ronson, 52, died at the scene despite the best efforts of paramedics.
In a statement to the Herald Sun, Mrs Ronson’s husband Chris Taylor paid tribute to “The love of my life, my inspiration and my greatest support.”
“I’m lost without her,” he said.
‘The sudden loss of our beloved Lisa has left us in deep shock, and words fail to capture the depth of our pain.
High-profile businesswoman Lisa Ronson sadly passed away on Saturday. Image: Supplied
‘Our hearts are broken beyond words. Yet in our grief, we hold on to the memories of his spirit, his smile, his laughter, and the love he so generously shared.
‘May his beautiful soul rest in peace.’
The couple purchased their property in Ullina in 2019 and worked together to turn it into a loving home for their family.
“Together we poured our hearts into creating a country home, a place she cherished and took pride in – a sanctuary filled with love, shared laughter and the joy of family and friends,” Mr Taylor said.
‘Yesterday’s tragic accident, so unexpected, took her from us too soon, interrupting a life that was as vibrant as it was meaningful.
Lisa Ronson with her husband Chris Taylor and son Ben Ronson in Daylesford. Photo: Instagram
‘Lisa was in a time of happiness, thriving in a job she loved and surrounded by people she cared deeply about.
“His future was filled with infinite possibilities, an exciting journey that he embraced with boundless enthusiasm.”
Ms. Ronson spent 25 years building her impressive career in the business and marketing industry.
She was recently appointed chief marketing officer at Medibank in July 2024 after working for four years as chief marketing officer at Coles in May 2023.
Lisa Ronson loved the life she led on her property in Daylesford. Photo: Instagram
Ms Ronson also worked part-time as a Director of Wheelchair Rugby Australia in March 2023.
During her time at Coles, Ms Ronson has won numerous awards including Australia’s Most Prolific Merchandiser and 2021 Best Merchandiser of the Year.
He also held a similar position with Tourism Australia between February 2015 and March 2019.
Victoria Police confirmed a report will be prepared for the coroner.