Nadia Bartel’s Henne store in Sydney has been branded a “flop” by frustrated shoppers who have criticized staff for being “dismissive”.
The Australian fashion designer, 39, opened a Henne store in Paddington in June, exactly two years after opening the brand’s first store in Melbourne in 2022.
However, the new store has received mixed reviews from shoppers, with one of them taking to TikTok earlier this week to give insight into their experience at the boutique.
The user, what happens @claudiarose15She wasn’t too impressed when she revealed she didn’t even make it into the store after being told it was a two-hour wait.
Other shoppers agreed with her dismal review, saying both boutiques are often packed with shoppers and accusing the staff of being “rude.”
Claudia shared a video of the huge queues outside the two-story boutique at opening time as patient shoppers waited their turn to enter.
“We only waited an hour to try to get into the Henne boutique: blazing sun, no soft drinks, no stools, whatever, side note, no problem,” he detailed.
“First of all, the store is small, you look out the window and you can see everything.”
Nadia Bartel’s Henne store in Sydney has been branded a “flop” by frustrated shoppers who have criticized staff for being “rude” and “dismissive”.
Claudia then claimed they waited an hour before an assistant told them it would be another 60 minutes due to queues in the changing rooms, prompting her to leave the store.
She shared: “We’re waiting for an hour, we’re second from the front and this woman appears through the fucking door, the sales assistant, and says ‘there are 10 people waiting in the dressing room and we’ll have to wait an hour to get into the store.'” .
‘Are we going to wait two hours to enter Henne in Sydney, Australia? I’m sorry! ”So we abandon ship, we abandon ship, I won’t stay there another hour.
‘We had already been there an hour and then she was gone ‘another hour’, so that’s my review of the Henne store.
‘I stood on the stairs for literally an hour in the blazing sun and left!’
Claudia was furious that she wouldn’t return as she called the store a “failure”, while many other users took to the comments to share their similar experiences.
‘I’m sorry, but treating customers like this is not a good vibe, what a failure. “I won’t be back,” he captioned the video.
Others criticized their in-store experience with Henne, arguing that it should not have the prestige of a high-end designer boutique.
One shopper wasn’t too impressed with her visit, as she revealed she didn’t even make it into the store after being told it was a two-hour wait, and shared a video of the queues (pictured).
Someone wrote: ‘I love Henne, but the experience in the store is horrible. The girls working at the Melbourne store gave me bad girl energy and I felt very uncomfortable. It’s also small and only has two changing rooms.’
Another fumed: “I love henne.” But this is really not worth it. It’s HENNE bffr,” while a third alleged: “Henne girls are soooo bad! Honestly, it’s very unpleasant.
A fourth commented: ‘I went at opening time today and the staff didn’t even open the door when it was time to open. The staff was very rude and dismissive.
And another added: ‘Eeeew they think they’re Chanel hahaha, how sad.’
However, other shoppers quickly came to the brand’s defense as they shared their positive experiences with the “lovely” staff at the Sydney and Melbourne stores.
One said: ‘I’m confused, has it been open in Sydney for a while? Why are there queues hahaha? I walked right in when I visited.
Another wrote: “Weird I walked into Melb(ourne) and they were nice to me,” while a third wrote: “Same!” Not too busy and absolutely lovely service!’
A fourth shared: “Friday at noon you’re in and out in a few minutes.”
“I was surprised by the response from the henne team, they were always very friendly when I went,” explained another.
Daily Mail Australia has contacted representatives for Henne and Nadia for comment.
Henne has gone from strength to strength since Nadia launched the brand with her sister Michelle Ring and friend Laura Broque five years ago in 2019.
The Australian fashion designer, 39, opened a Henne store in Paddington in June (pictured), exactly two years after opening the brand’s first store in Melbourne in 2022.
The website includes its values such as commitment to women’s voices, circularity, conscious consumption, good working conditions and positive environmental impact.
“By ensuring each garment is designed to last, we are reducing our impact on the planet for future generations,” he says.
Henne used to be an online-only store but has since established a presence on the high streets of both Sydney and Melbourne.
‘Pinch me moment! Our first boutique is finally here. It opens this week and it really looks like a dream,’ Nadia told her followers when she opened her Melbourne store in 2022.
The new Sydney store features changing rooms and large mirrors, plus a seating area and a blue staircase leading to another level.