Taylor Swift sparked a new beauty trend when she arrived at the Chiefs vs. boyfriend Travis Kelce’s Saints on Monday night while wearing $16 sparkly freckles.
Taylor, 34, arrived at Arrowhead Stadium wearing a $1,875 Vivienne Westwood plaid drape corset paired with a $1,010 plaid miniskirt and a $590 handbag.
The Cruel Summer singer showed off towering $1,270 platform boots from the same brand, as well as the design house’s signature spaceship earrings.
In her signature high/low style, Taylor also wore her $27,250 Cartier. necklace, and while fans can’t purchase the same ornament, they can easily pick up her bright freckles, and quickly rushed to Amazon to copy the game day look.
New York City-based beauty entrepreneur Aliett Buttelman, one of the founders of Fazit Beautyis currently experiencing the Taylor Swift effect and told FEMAIL how she’s working overtime to meet the sudden demand for her Eras Tour-worthy bright freckles.
Taylor Swift sparked a new beauty trend when she arrived at the Chiefs vs. Boyfriend Travis Kelce’s Saints on Monday night with $16 sparkly freckles.
Taylor, 34, arrived at Arrowhead Stadium wearing a $1,875 Vivienne Westwood plaid drape corset paired with a matching $1,010 plaid miniskirt and a $590 purse from the same brand.
Aliett posted a TikTok and said, “Update: Working overtime because Taylor Swift is wearing my Glitter Freckles brand at the Chiefs game currently.”
Aliett told DailyMail.com that the brand launched on April 30, 2024 with Stardust Speckle makeup patches, which are designed to be “long-lasting, sweat- and water-resistant, making them perfect for everything from festivals to football matches”.
“Even before Taylor Swift wore our patches, we saw a huge increase in sales, especially during the Eras Tour in Europe and as people were preparing for her North American leg,” Aliett revealed.
“Since Taylor wore the Gold Stardust Speckles, the response has been incredible,” Aliett said. “In the last 15 hours alone, sales and website traffic have increased by 2,500 percent.”
Aliett said his team is ‘working overtime to meet demand and ensure everyone can get their patches in time for the upcoming Eras shows,” which It starts again on October 18 in Miami.
On social media, fans were obsessed with the fun peel-and-stick glitter freckle patches, tweeting: ‘Taylor Swift wore glitter freckles and that’s why I’m starting to wear glitter freckles,’ before rushing to pick them up for the next dates of the Eras Tour.
Aliett posted a TikTok and said, “Update: Working overtime because Taylor Swift is wearing my brand Glitter Freckles at the Chiefs game currently” and explained, “It’s 11pm… I’ve convinced my brother-in-law to be working “. Overtime for us and my fiancé is also doing his best to find all the articles that are being published right now.’
“I really don’t know how I’m going to sleep,” Aliett continued in the video.
“Our team is working around the clock to ensure everyone receives their products as quickly as possible,” the beauty founder told DailyMail.com. “Amazon will likely sell out first, but we are doing everything we can to meet demand.”
In another video, Aliett said, “Taylor Swift is literally wearing my sparkly freckle patches at the Chiefs game right now.” Is it real life? I literally stopped sobbing’
Fazit patches can be purchased on Amazon and are a hit with concertgoers planning to attend the Eras tour dates in Miami and New Orleans.
In a previous TikTok, Aliett explained that in May her ‘only mission’ was to bring her glitter patches to Taylor.
Swiftie shared several TikTok videos documenting the popularity of her freckles and her emotional response.
Another video showed her crying with the caption: “POV: Taylor Swift wears her trademark Fazit bright freckles at Chiefs game.”
“I felt completely overwhelmed, I literally sobbed!” he told FEMAIL, calling it “a very emotional moment to see the hard work of the last two years validated by someone who has defined our generation.”
In a previous TikTok, Aliett explained in May that her “sole mission” was to bring her glow patches to Taylor, and since she was spotted wearing them, “the internet and sales just exploded.”
Followers love seeing Taylor embrace TikTok’s famous products, with one commenting, “I love knowing that Taylor is as influenced by this app as I am.” I’ve seen her wearing other things I’ve also seen ads for (and bought)! I just got some freckles!’
The Fortnight singer is famous for purchasing Popflex and Halara skirts and tops from viral brands she spotted on Gen Z’s beloved app.
“In May, I contacted her makeup artist’s agency… and we sent her the patches,” Aliett explained on TikTok, as she “imagined them throughout the Eras Tour.”
Aliett wanted to see the freckles on other WAGs at Chiefs games in the hopes that Taylor would eventually wear them, so he gave them to other players’ wives and girlfriends.
“The demonstration is literally real,” the New York beauty aficionado promised her followers, who were growing by the thousands.
Aliett said, “Everything has changed” since Taylor wore the freckles, explaining that she knows it’s her trademark because she can easily identify them.
Aliett sent the freckles to Lorrie Turk, Taylor’s MUA, in the spring after they launched the patches, but she believes it’s entirely possible she found the innovative product organically.
‘We’ve had viral moments before, but Taylor amps everything up to a new level!’ Aliett said.