Discount supermarket Lidl has revealed plans for its first pop-up store at London Fashion Week.
The retailer, called Patisserie Lidl, will be coming to the UK capital to sell a limited edition leather bag, priced at £50, with all proceeds going to the NSPCC.
The store will be selling the Lidl x Nikolas Bentel croissant bag for two days, which previously sold out in less than two minutes, with croissants priced at 59p each.
Designed by Nikolas Bentel, the pastry-inspired bag pays homage to the Lidl croissant, which sells an average of 122 croissants per minute, according to Grocery Gazette.
He gained support from Jordan Stephens of the recently reunited Rizzle Kicks, who sported this unique creation.
Lidl is preparing to take part in London Fashion Week with a pop-up store that will sell a croissant-shaped leather bag for £50 (pictured)
Shoppers who missed the initial launch can get their hands on one of the leather bags for £50, sold on a first-come, first-serve basis.
Visitors can try the muse behind the bags, Lidl’s ‘All Butter Croissant’, for 59p, with proceeds from the pop-up event going to children’s charity, the NSPCC.
Bentel, who believes that “design should take the mundane and make it memorable,” is known for his collection of “Pasta Bags,” which mimic boxes of spaghetti, penne and farfalle.
Lidl Patisserie opens its doors on Dean Street, London, from 13 to 14 September.
This comes after Lidl treated Emily in Paris. to enjoy Parisian glamour with a new collection of exclusive products.
The retailer’s Parisian-themed line comes just in time to coincide with the final five episodes of the season, following the show’s dramatic mid-season return on August 15.
Fans have been on the edge of their seats after Emily Cooper, the show’s edgy lead, made the decision to end her love triangle by choosing Gabriel over Alfie, sparking heated debates among the show’s 19.9 million viewers.
Now, as viewers eagerly await the season’s conclusion, premiering on Netflix on September 12, Lidl’s latest offering adds a touch of “joie de vivre” to the anticipation.
Created by Italian-American artist and designer Nikolas Bentel, the bag pays homage to Lidl’s popular baked good.
She gained support from Rizzle Kicks’ Jordan Stephens (pictured), who recently revealed their reunion.
The collection, which is available for a limited time, features a variety of products designed to transport shoppers to the heart of Paris.
From culinary delights to stylish apparel, there’s something for every fan of the show.
Shoppers can sink their teeth into authentic Parisian delights such as delicate macarons, luxurious chocolate truffles infused with Marc de Champagne and blackcurrant eau-de-vie and mini éclairs filled with vanilla-flavoured cream.
For those looking to quench their thirst, customers can try Lidl’s Emily in Paris Shandy with grenadine and refreshing sparkling lemonade.
In a nod to Emily in Paris’s fashion-focused world, the collection also includes wearable products that promise to enhance any wardrobe.
Whether it’s a chic Emily in Paris women’s T-shirt or a comfy pair of Emily in Paris slippers, fans can channel their inner Emily with these stylish accessories.
To add to the excitement, Lidl is offering several lucky shoppers the chance to win an unforgettable Parisian getaway.
Winners of the Emily Experience in Paris will enjoy a four-night stay at a boutique hotel in Paris, with a candlelit dinner on the Seine, a French baking course, a French lesson and a tour of the show’s filming locations.
To enter the contest, fans can head to the Instagram account @lidlgb and follow the instructions in the pinned video. mailRegistration closes on September 11, so interested participants should act quickly.
The store (pictured) will be selling the leather bag in the UK capital on a first-come, first-serve basis.
As well as selling the leather bag for £50, London bakery Lidl will also be selling croissants for 59p.
Lidl’s Parisian collection comes at the perfect time, allowing fans to savour Emily’s flavours and fashion in Paris as they countdown to the exciting season finale.
Meanwhile, Emily’s fans in Paris were left “embarrassed” after she toured the French capital in colourful outfits and berets inspired by Lily Collins’ wardrobe on the hit show.
The fourth season of the popular Netflix series arrives tomorrow and follows Chicago-born marketing guru Emily Cooper as she juggles her demanding job and a complicated romantic life in the “City of Love.”
For the past three seasons, Emily’s outfits have been the center of attention, as she walks around in clashing prints and neon colors with a baguette under her arm. But her most striking accessory is a beret.
Hordes of tourists flock to Paris thinking they’re dressed to impress like Emily, but end up regretting their decision to wear the hat when they realize no real Parisians wear it.
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