Netflix will charge $5 million for NFL Christmas ads this upcoming season, as the games will be charged on the streaming giant’s platform for the first time.
According Advertising weekThe five advertising packages for the two Christmas Day games will each cost $2 million less than a single 30-second commercial during Super Bowl 58 three months ago.
Vacation packages will include the pre-game show, halftime, #1 in-game show, #2 in-game show, and post-game show, with the latter being the most expensive.
Additionally, each package must include at least eight 30-second commercials for each sponsor.
The NFL’s eight corporate partners, including Gatorade, Verizon, Visa and Microsoft, are expected to have priority in package options, although a deadline has been imposed on each company to make a final decision by June 26.
The NFL hopes its sponsors and other companies will accept its holiday advertising packages.
Regular season games will be shown on Netlfix for the first time in league history this season.
This year’s two Christmas games are: the Kansas City Chiefs against the Pittsburgh Steelers – scheduled for 1 pm ET – and the Baltimore Ravens against the Houston Texans at 4:30 pm ET.
Meanwhile, for fans to watch all 272 games of the 2024 NFL season, they will need to subscribe to Netflix, ESPN+, Amazon Prime Video and NBC’s Peacock, in addition to the league’s cable channel (NFL Network).
International games, including the Week 1 Packers-Eagles game in Brazil, will be shown on Peacock and potentially other streaming platforms.
The NFL has played at least two games on Christmas Day since 2021 and has shown a matchup during the holiday season annually since 2020.
Last year, the NFL’s holiday ratings surpassed those of the NBA, when the Raiders caused an upset against the Chiefs while the Ravens defeated the 49ers, occupying the top six spots in the SportsMediaWatch.com rankings.