7-Eleven stores across Australia are handing out free sorbets and coffees to celebrate 7-11 Day, but two new rules have made die-hard fans abandon the fun.
7-11 Day was previously a big day in Australian culture – the retailer filled any size container with its iconic Slurpee mix for free.
Customers came to stores with the largest and most creative containers to transport the frozen drink.
Now the retailer simply offers a large Slurpee or regular coffee.
Those looking for a freebie were even more disappointed, as only paying customers can claim the complimentary drink.
Additionally, people who purchase tobacco or tobacco-related products in the store will not qualify for the free drink.
Fiona Hayes, CEO and CEO of 7-Eleven Australia, said 7-11 Day gives the retailer an opportunity to thank loyal customers.
“We hope to give away more than 200,000 sorbets and coffees today as part of the celebrations across Australia,” he said.
7-Eleven stores across Australia are handing out free sorbets and coffees to celebrate 7-11 Day, but two new rules are causing die-hard fans to abandon the party.
People took the opportunity to fill their own ‘cup’ on the popular day
The excitement around Day 7-11 used to center around the creative vessels, and it was always free.
Customers who are enrolled in the loyalty program will also be able to enter a raffle for 7-Eleven products as part of the celebrations.
The merchandise comes from the US market and is not available in Australia. Includes custom golf bag, knit polo, tracksuit set and cap.
“We are excited to offer unique products that celebrate our brand with our loyal customers,” said Fiona.
Skeptical customers flooded 7-Eleven’s social media following the popular day’s announcement.
‘What’s the trick? Do you need to spend $100 at the pump?’ one person questioned.
“Free Slurpee was exciting back when you could get sugary flavors that weren’t just cola and raspberry,” said another.
“Coffee is $2 and chips are $5, not a big celebration,” said another.
‘With any purchase IT’S BULLLLLLLL,’ another fan raged.
‘First they took away our freedom of boat, now they make us pay for our gifts by telling us that we must make a purchase. Making record profits is difficult,” added another.
740 stores across Australia are taking part in the day.
