5 Steps to Successful Video Advertising

If you’re looking to write SEO content, you need a good writer. If you’re looking to create quality video advertising, you’re going to need a whole team of professionals who can handle the shooting, editing, and acting. And that’s only covering the specifics of the video itself. Video advertising is one of the more expensive ways to reach your customers, but businesses keep pursuing it because it’s the most effective way to build a personal connection with customers. While we recommend a video advertising campaign for any business that can afford it, that comparatively high cost means you’ll want to maximize the return on your investment. Follow these steps to create a video advertising campaign that soars.

  1. Identify Your AudienceWhere the advertising industry was once defined by demographic slices determined from viewership or readership data, the market is now much wilder – and more open. You’ll want to take the time to get to know who your customers are and – more importantly – who the customers who are buying your competitors’ products or services are. Don’t be afraid to reach out to former and current customers directly. Once you’re done, create a composite of your ideal customer. That can serve as a framework for your messaging and the general tone and delivery of your campaign. It can also help identify what social media platforms and other vehicles you should be using to share your message.
    1. Polish Your PitchIf you’re running a business, you hopefully understand what advantages your brand offers over the competition – but that doesn’t necessarily provide you with a condensed and targeted message you can convey to them. The biggest question you need to ask yourself is “What issue does my product or service offer that other competitors can’t?” The answer might not be obvious as it seems, and that’s where customer research can be very helpful. Condensing your pitch into a simple slogan is an effective way to hone in on your messaging and create a core for your advertising message.
      1. Develop Your ContentThis is the most complicated part of the video advertising process simply because there are so many different elements involved. If you don’t already have a dedicated department handling your video content – and even if you do – it might be time to bring in a professional agency like VisCap Media. Technical tasks like recruiting actors, tailoring videos to different social media markets, and picking out the right thumbnail images are highly specialized – and you can save yourself time and money by just bringing in a professional.
        1. Launch the CampaignOnce your videos have been shot, it’s time to show them to the world. The hard work here comes from tailoring content to specific platforms and just continuing to churn out quality content. With markets becoming increasingly more competitive, keeping a constant funnel of content is essential for keeping your brand’s name in the popular conversation. Facebook is a great place to start simply because it has such a large install base, but you’ll want to spread your net as far as conceivably possible while still keeping your expenditures manageable.
          1. Keep Tweaking the FormulaAdvertising is a fickle beast, and chances are that your advertising campaign won’t be optimized right out of the gate. That’s why it’s important to have someone to continue running plays well after the campaign has initially launched. It’s also where having someone with a talent for marketing can really benefit you. Fortunately, there are more tools than ever before for transforming user inputs into actionable data. With the right professionals by your side, you can launch a great campaign and help the public understand your brand identity.