5 Reasons to Install a Graphic Sign in Front of Your Business
How do people identify your business? If you’re like most people, your logo and business name are probably the first things that came to mind. But another key identifier that’s often overlooked is signage. Remember, a business with no sign could be a sign of no business.
Graphic signs are an excellent way to get people to notice your business and attract prospective clients you could be missing out on. But apart from attracting potential clients, signage has many other benefits. Here are five reasons why you should install a graphic sign in front of your business.
1. Competitive Advantage
In a competitive business environment, you need to stand out from your competitors. A creative and attractive sign can set you apart from the competition. A unique sign in a high-traffic location can influence customers to visit your business over others in the vicinity without signage.
2. Facilitate Communication
Effective signage can enhance communication. Exterior signs not only include your business name, but they can also communicate what your business does. On the other hand, interior signs can improve in-store navigation and help your customers easily find products. As a result, signage can greatly enhance your customers’ shopping experience.
3. Inexpensive Marketing Tool
Today, as more businesses shift to digital strategies, graphic signs are often overlooked. Yet, effective signage is an excellent cost-effective marketing tool. Unlike other promotional mediums such as newspapers, radio, television, and billboards, signs are relatively cheap. In fact, according to a study by the Small Business Association (SBA), the Cost Per Mille (CPM) – a method used to measure the cost of reaching a thousand people is much lower for signage compared to other advertising mediums. Sure, signage may not have the reach of radio or television but, it has better longevity. For an ongoing marketing campaign, signage can be displayed throughout the campaign.
However, effective signage should complement your other marketing efforts. Ensure you use consistent fonts, themes, and colors for your signage and other promotional materials for an effective marketing campaign.
4. Boost Sales
Effective signage can increase sales. Sometimes your clients may search for a product, not find it, and eventually give up on looking for it. Interior signs can prevent this by aiding in-store navigation and help your clients to locate products. Moreover, attractive signage can encourage impulse purchases, especially if used to promote products on offer.
Therefore, you should place signs in strategic locations such as the checkout counter. Also, use large fonts, concise copy, and high contrast colors to bolster your sign’s effectiveness.
5. Build Brand Awareness and Identity
Customers connect with brands they recognize. Effective signage can connect customers to a brand and increase brand recognition. Consequently, this can lead to increased brand loyalty. McDonald’s is an excellent example of a company that uses signage effectively to boost brand recognition and loyalty.
To utilize signage to increase brand recognition, you must craft a story that reflects your core business values. Then, weave the story into your signage and branding. This will enable clients to relate to your business before even visiting it and remember it long after they’ve left.
As a business owner, you cannot afford not to have a graphic sign. Signage can attract clients, give your business a competitive edge, enhance communication, boost sales and increase brand awareness. Plus, signs are an incredibly cost-effective marketing tool.
However, studies have shown that a poorly designed sign is bad for business. A poorly designed sign is more likely to repel rather than attract customers. Therefore, for best results, ensure you have a well-designed and creative sign that reflects your company’s values.