5 best Approaches to Marketing Jewelry Online in 2020


Everyone is taking their business online nowadays. There is an infinite number of potential customers you can reach out to online but only if you know how to.

For other kinds of businesses, it might be easy to sell to people online especially if you sell necessities. Jewelry, on the other hand, is a bit different with unique challenges. People don’t buy jewelry every day, for instance. This means you have a narrower market as a jewelry marketer compared to other kinds of marketers.

Given the unique nature of jewelry marketing, you might need to tweak your marketing approach a bit to best reach your target market.

Here are some of the steps on how to sell jewelry with a holistic working approach.

Set up a Decipherable Website

A business website should be the anchor point for all your online marketing efforts. When most people set up business websites they just do it for the sake of setting up one.

If you want to make practical sales, you have to invest efforts in setting up a functional website that is navigable rather than just having a website for the sakes of having one.

Make sure that customers can easily find what they are looking for and all the information they need to make a purchase.

You should include your business’ contacts, your location, and the operating hours should a customer want to come to your store for physical purchase. Make sure you have strong customer support where customers’ queries and issues can be addressed.

Jewelry Photography

If you intend to sell any jewelry pieces online then you cannot downplay the importance of having quality photos for your stock. You have to tell the story of your jewelry pieces and the most effective way to do that is by telling it visually. You only have the first few seconds to make a point.

Jewelry photography is especially difficult in comparison to other kinds of product photography. Jewelry pieces are most of the time small yet with many intricate details you need to communicate to your virtual customers.

When you are an online jewelry marketer, you will have to master the art of jewelry marketing or spend some money on a good photographer to communicate the essence of your stock to your customers.

Once you have these images, you will be equipped to make a great impression on your customers online. Remember to keep the extra images you take of the pieces. You might need to send more pictures to a customer who is interested in a certain piece.

Blog About your Jewelry Pieces

Selling jewelry is different from selling other products. People care for the backstory more when purchasing jewelry.

If you are selling diamond pieces, for instance, people want to know where the diamonds come from.

A back story to the jewelry pieces you are selling helps feel connected to your products and feel like they are not only buying a jewelry piece but something more than that.

You will achieve this by creating good product descriptions for your pieces.

You can also blog about jewelry related topics. Answering questions that customers might have is a great way to start. These blogs drive more traffic to your site and that’s how you maintain your relevance with search engines like Google.

Search Engine Optimization for your Site.

Having a functional website and posting there often are all good things but you can go a step further and have your site optimized for search engines.

This entails understanding what search engines require to rank high. Understanding this will ensure you fashion your content in a way that makes your site more visible to customers.

Social Media

It’s paramount right now that any business has a social media presence. Jewelry marketing is heavily influenced by the visual aspect and aesthetics means that you have immense potential for getting clients off social media.

Facebook and Instagram are some of the platforms you can gain a lot from. Growing a social media following however is not as easy as it sounds. You have to keep in mind that not all of your followers translate into everyday customers.

It may take some time to grow an authentic following that will form a reliable customer base but it’s worth the wait.

The best way to do it is consistently sharing quality shots of your stock on all your business social media pages and with time, you will see your followers grow substantially.

Take Advantage of Digital Market Places

One huge advantage of selling jewelry online is that most jewelry pieces are small and therefore low shipping costs. This works for your advantage as people are more likely to buy your items online.

There are several digital market places you can sell your jewelry at depending on your targeted geographical location. Amazon is one of the largest markets you can take advantage of and eBay is a close second if you are selling your pieces in the US.

You have to keep in mind that there are lots of sellers selling jewelry on these sites too and you will have to put a lot of effort towards standing out if you want to make any substantial sales.

Being on these digital markets allows you to reach customers who are virtually anywhere on the globe and this translates to more sales.

In Conclusion,

Marketing jewelry online may be different from marketing other products but it has its soft spots. All you have to do is understand how to navigate your way around it.

For you to realize results, you need to incorporate different aspects of online marketing to your marketing strategy to have a more complete approach to it.

It may take you a while to realize results but it will be worth your while. Implementing these steps is a step in the right direction. You may not be able to do all of it at once but eventually, you will need to implement all of these steps. Just take it in in strides.